Publicis Company Description
Advertising is la joie de vivre for Publicis. One of the world's largest advertising and media services conglomerates, the company provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations. Its flagship advertising networks include Leo Burnett Worldwide, Fallon Worldwide, Digitas, and Saatchi & Saatchi; Publicis' Starcom MediaVest and ZenithOptimedia units are among the world's largest media planning enterprises. The company serves such big names as Cadbury, Coca-Cola, General Mills, and Procter & Gamble through offices in more than 100 countries.
View the Comprehensive Company Description for Publicis
The Company Description provides a historical perspective of Publicis's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Publicis's evolution in the marketplace.
