Primark Company Description
Primark wants to by the prime mark its customers think of when they need chic clothing on the cheap. The company, which does business as Penneys in Ireland, operates about 190 discount department stores throughout the UK, Germany, Holland, Portugal, and Spain. The UK's second largest clothing retailer and its largest discounter targets the under-35-year-old, fashion-conscious market and features departments including womenswear, lingerie, childrenswear, menswear, footwear, accessories, and household textiles. It supplies its stores from distribution centers in Leicestershire and Naas. Primark, a subsidiary of Associated British Foods, was founded by its chairman Arthur Ryan.
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The Company Description provides a historical perspective of Primark's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Primark's evolution in the marketplace.
