Prestige Brands Company Description
Prestige Brands is a lifesaver in the business of resuscitating offloaded consumer product brands. The firm acquires, develops, and markets over-the-counter drugs, household cleaning products, and personal care items. Prestige Brands' portfolio includes Chloraseptic, Clear Eyes, Comet, Compound W, Cutex, Denorex, Dermoplast, Murine, New-Skin, Prell, Spic and Span, and others. Prestige Brands contracts out the manufacturing of its products, which are sold through mass merchandisers and retail stores primarily in North America. The company was formed in 1996 to acquire and revitalize leading but neglected consumer brands divested by major consumer companies, such as Procter & Gamble.
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The Company Description provides a historical perspective of Prestige Brands's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Prestige Brands's evolution in the marketplace.
