Porsche Cars North America Company Description
Porsche Cars North America (PCNA) makes sure that European rubber hits North American roads. As the Porsche subsidiary that exclusively imports Porsche cars and Cayenne SUVs to North America, PCNA franchises about 215 Porsche dealerships in the US and Canada. (North America is Porsche's largest market.) For the dealers PCNA provides marketing and training. PCNA's consumer services include leasing and financing, a Web site listing authorized Porsche dealers, and a call center for answering the questions of individual owners. PCNA has additionally launched a used-car program for Porsches that features a 100-point inspection program.
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The Company Description provides a historical perspective of Porsche Cars North America's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Porsche Cars North America's evolution in the marketplace.
