PointRoll Company Description
PointRoll's rich media technologies allow interactivity in online advertising. The company's rich media ads include expanding and floating ads in addition to its interactive banner and skyscraper formats. Its array of data gathering and advertising tracking products and services are promoted through its BadBoy, FoldOver, PaperBoy, and TomBoy list of brand names. Clients have included ad agencies such as JWT and TM Advertising as well as firms such as Staples and Hyundai. The company is one of the many subsidiaries of Gannett Co., the largest newspaper publisher in the US. It has eight offices across the US and one in Canada and the UK.
View the Comprehensive Company Description for PointRoll
The Company Description provides a historical perspective of PointRoll's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of PointRoll's evolution in the marketplace.
