point b Company Description
Companies that choose Point b for their advertising and marketing jobs always know where the project is headed. Point b provides broadcast, outdoor, and print advertising, as well as branding, corporate and investor relations communications, and public relations to start-up and FORTUNE 500 companies. The agency helps companies buff up their image with new logos and slogans, launch new products or services, or communicate with employees and investors. Its clients are primarily in the health care, financial services, manufacturing, retail, and technology fields. CEO Patricia Babuka founded the company as custom-publication printer Business Edition Network in 1986, changing its name to Point b in 1998.
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The Company Description provides a historical perspective of point b's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of point b's evolution in the marketplace.
