Playboy Enterprises Company Description
Playboy keeps printing articles, so someone must be reading them. Playboy Enterprises is an adult entertainment company anchored by its iconic, half-century-old periodical. Playboy, the #1 men's magazine with a circulation of more than 2.5 million, features general-interest and lifestyle articles, interviews, fiction, and, of course, a monthly Playmate centerfold. In addition to publishing operations, Playboy also runs Playboy Entertainment (cable and satellite channels under the Playboy and Spice banners), and conducts licensing activities (it owns and licenses its brand and Rabbit Head logo for a variety of goods). Playboy additionally operates Playboy.com. Founder Hugh Hefner controls about 70% of the firm.
View the Comprehensive Company Description for Playboy Enterprises
The Company Description provides a historical perspective of Playboy Enterprises's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Playboy Enterprises's evolution in the marketplace.
