Planet Smoothie Company Description
You might say this company orbits the blended fruit drink market. Planet Smoothie Franchises operates a chain of more than 125 franchised smoothie stands in 20 states. The outlets offer about 30 types of blended fruit drinks with names like "Frozen Goat," "Mr. Mongo," and "Spazz." Enthusiasts can customize their beverages by adding any of eight Blasts -- blends of supplements and vitamins to increase energy, help burn fat, or aid immune systems. The company also has a small number of Planet Smoothie Cafes featuring salads, sandwiches, and wraps. Martin Sprock opened the first Planet Smoothie in 1995. Private equity firm Edmonds Capital acquired the chain in 2009 from Sprock's Atlanta-based Raving Brands.
View the Comprehensive Company Description for Planet Smoothie
The Company Description provides a historical perspective of Planet Smoothie's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Planet Smoothie's evolution in the marketplace.
