Penn Competition
Now Viewing Penn's competition in: Colleges and Universities (primary)
Call Preparation Questions
Customers, Marketing, Pricing, Competition
What is the average full-time charge for tuition, fees, room, and board? - Nationally, students pay about $12,000 at four-year public colleges, and $27,000 at four-year private colleges.
Is the school Title IV eligible? - Most schools are eligible for federal financial aid programs under Title IV of the Higher Education Act.
What percentage of undergraduate students receives financial aid? - This can vary widely, based on gender, ethnicity, age, marital status, and more, but is often more than 50 percent.
How does the school market to adults pursuing continuing education? - Adults are most likely to be part-time students.
Does the school give preference to alumni relatives? - The admission rate of legacies, even those whose parents rarely donate to the college, far exceeds that of applicants as a whole.
Competitive Landscape
Demand for higher education services is largely driven by population dynamics, but also by employer requirements. The financial success of schools is closely related to the number of students enrolled, because many costs are fixed. Public schools have the advantage of public funding and are typically larger than private schools. Small schools can compete effectively by providing a superior education.
Business Challenges
CRITICAL ISSUES
Dependence On Tuition - Tuition prices at both public and private institutions have been increasing faster than education and general spending per student. This suggests that both public and private institutions are becoming more dependent on tuition as a source of general revenue. Schools are counting on tuition money to cover not just education and related expenses, but as a general subsidy for all functions, including research and services, according to the Delta Project's Trends in College Spending report.
Endowment Losses Impact Budgets - Many university endowments have plummeted in value as a result of the late 2000s economic recession. Some colleges are reporting as much as a 30 percent drop in market value, largely due to investment declines. Endowment withdrawals can account for a substantial portion, from 15 to 20 percent, of some universities' total annual revenues, according to the Delta Project. Consequently, endowment declines may result in hiring and wage freezes and other budget cuts.
Industries Where Penn Competes
- Education
- Colleges & Universities(primary)
