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Southern Company Business Reports

Southern Company Overview

Address

30 Ivan Allen Jr. Blvd. Nw Atlanta, 
GA 30308 United States
Phone: 404-506-5000
Fax:404-506-0455

Southern Company Rankings

#147 in FORTUNE 500 (May 2011) 
#S&P 500 
#

Company Description

Southern Company isn't just whistling Dixie. The holding company is one of the largest electricity distributors in the US. It operates regulated utilities Alabama Power, Georgia Power, Gulf Power, and Mississippi Power, which combined have a generating capacity of more than 42,000 MW and serve more than 4.4 million electricity customers in the southeastern US. The power company also has energy marketing operations, and it provides energy consulting and management services for businesses and institutions. Through its Southern LINC Wireless unit, it provides wireless communications services in its US utility territory; its Southern Telecom unit offers wholesale fiber-optic services.

The Southern Company Company Profile Report

Purchase Report
 
$69

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • Company History
  • People
  • Biographies
  • Historical Events
  • Industry Information
  • Financial Summary
  • Annual Income Statement
  • Quarterly Cash Flow
  • Annual Balance Sheet
  • Quarterly Balance Sheet
  • Annual Cash Flow
  • Quarterly Income Statement
  • Earning Estimates
  • Financial Market Data
  • Historical Financials
  • Competitors List
  • Competitive Landscape

Company Profile Report Highlights

  • Company Description

    Quickly grasp how a company operates and understand its current business environment.

  • Industry Information

    Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

  • Biographies

    Learn the background and technology interests of the company's executives, to better understand possible growth directions.

  • Company History

    When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up tp speed on a company's history.

  • Key People

    Uncover the roles and responsiblities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

  • Company Financials

    Review key financial information to gauge health and growth potential.

Company Profile Report

Purchase Report
 
$69

    Choose below from the available Industry Reports related to 

  • Wireless Telecommunications Services Industry Report
  • Business Services Sector Industry Report
  • Electric Power Transmission, Distribution & Marketing Industry Report
  • Telecommunications Services Industry Report
  • Electric Power Generation Industry Report

Wireless Telecommunications Services Industry Report

Purchase Report
 
$129

Overview

The US wireless telecommunications services industry includes about 1,600 companies with combined annual revenue of about $210 billion. Major companies include the four nationwide wireless carriers: AT&T, Verizon, Sprint Nextel, and T-Mobile USA (an indirect subsidiary of Deutsche Telekom). The industry is highly concentrated: the 50 largest companies generate nearly all industry revenue.

SIC: 

NAICS: 517210

 

Sample Questions & Answers

To what extent is the company seeing an overall increase in demand for high-end services?

Demand for high-end services, such as video distribution and interactive GPS mapping programs, depends on growth in US personal income. These high-end services are key to profitability for many wireless operators. As personal income stagnates or...

 

What market segment does the company anticipate will supply future subscriber growth?

With about 96 percent of the US population already subscribing to wireless services, companies must attract subscribers from other carriers to sustain revenue growth. Competition for subscribers is intense, as nearly all US consumers have at least...

 

To read this full Call Prep Question and others, purchase the full report.

 

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

 

Sections Included in Report

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

    Industry Report Highlights:

    • Recent Developments

      Stay up to date on crucial industry news that may affect your strategy.

    • Trends & Opportunies

      Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

    • Call Preparation Questions

      Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

    • Industry Forecast

      Identify growth and integrate projections in your own business planing.

    • Business Challenges

      Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

    • Executive Insight

      Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

    • Financial Information

      Increase your credibility and support your presentations by adding verifiable industry metrics.

    • Web Links & Acronyms

      Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

    Wireless Telecommunications Services Industry Report

    Purchase Report
     
    $129

    Business Services Sector Industry Report

    Purchase Report
     
    $129

    Overview

    The US business services sector consists of about 340,000 companies with combined annual sales of about $580 billion. Major companies include staffing services providers Manpower and Kelly Services; facilities service companies ABM Industries and Rollins Inc; and solid waste handlers Waste Management and Republic Services. Other major companies in the sector include office administrative service firms such as Automatic Data Processing and Iron Mountain; ADT Security Services, and the travel division of American Express. The business services sector is highly fragmented: the 50 largest companies account for less than 25 percent of sector revenue.

    SIC: 0782, 7359, 1799, 4212, 4581, 4724, 4725, 7363, 7381, 7389, 7699, 8741, 8744, 9223, 1731, 7338, 7334, 7323, 7322, 7217, 4959, 4953, 4729

    NAICS: 561599, 561611, 561612, 561613, 561621, 561622, 561710, 561720, 561730, 561740, 561790, 561910, 561920, 561990, 562111, 562112, 562119, 323114, 323115, 561110, 561210, 561311, 561312, 561320, 561330, 561410, 561421, 561422, 561431, 561439, 561440, 561450, 561491, 561492, 561499, 561510, 561520, 561591, 562211, 562212, 562213, 562219, 562910, 562920, 562991, 562998, 922140

     

    Sample Questions & Answers

    What is the company's key driver of demand?

    Most providers of business services are dependent on corporate spending. Some business services suppliers can experience dramatic drops in demand during economic recessions when many businesses are struggling. Because businesses can cut back on...

     

    How does the company differentiate itself from the competition?

    For many types of business services the amount of capital investment required for startup is relatively low, resulting in intense competition among small companies. With a small investment, an individual can offer landscaping, pest control, travel,...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunies

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planing.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Business Services Sector Industry Report

      Purchase Report
       
      $129

      Electric Power Transmission, Distribution & Marketing Industry Report

      Purchase Report
       
      $129

      Overview

      The US electric power transmission and distribution (electric energy distribution) industry includes about 1,200 companies with combined annual revenue of about $450 billion. Major companies include American Electric Power, Exelon, NextEra Energy, Pacific Gas & Electric, and Southern Company. The industry is highly concentrated: the 50 largest companies account for more than 80 percent of revenue.

      SIC: 4911

      NAICS: 221122, 221121

       

      Sample Questions & Answers

      How do economic shifts in the company's service area impact energy demand?

      Although some portions of electricity demand, such as for residential and commercial use, tend to increase steadily, US industrial use varies with the level of economic activity. However, in the recession of the late 2000s, even though residential...

       

      How are changes in regulation impacting the company?

      In most markets, the rates electricity distributors can charge are regulated by state public utility commissions (PUCs). Rates are usually set to enable the distributor to earn an appropriate ROI, but winning rate increases to reflect higher costs...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunies

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planing.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Electric Power Transmission, Distribution & Marketing Industry Report

        Purchase Report
         
        $129

        Telecommunications Services Industry Report

        Purchase Report
         
        $129

        Overview

        The US telecommunications services industry includes about 11,000 companies with combined annual revenue of about $500 billion. Large companies include AT&T, Verizon Communications, and Comcast. The industry is highly concentrated: the 50 largest companies generate about 90 percent of revenue.

        SIC: 4899, 4813

        NAICS: 517110, 517210, 517410, 517911, 517919

         

        Sample Questions & Answers

        What government regulations are impacting the company's strategies?

        The FCC regulates the interstate activities of telecom providers, including pricing and operations, while state public utility commissions (PUCs) regulate similar matters at the state level. Regulations affect most strategic decisions of telecom...

         

        How does the company manage swings in revenue?

        Demand for telecom services is affected by economic conditions, mainly because business customers provide a large portion of industry revenue. Consumers are also income-sensitive to the expensive new services telecom and cable providers offer. As a...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunies

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planing.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Telecommunications Services Industry Report

          Purchase Report
           
          $129

          Electric Power Generation Industry Report

          Purchase Report
           
          $129

          Overview

          The US electric power generation industry consists of about 480 companies with combined annual revenue of about $120 billion. Major companies include American Electric Power, AES, Dominion Resources, Duke Energy, and Exelon. The industry is highly concentrated: the 50 largest companies account for about 85 percent of revenue.

          SIC: 4911

          NAICS: 221119, 221113, 221112, 221111

           

          Sample Questions & Answers

          How do fuel price fluctuations affect the company's revenue?

          Many power companies use natural gas, which is subject to significant price swings, to generate much of their power. To minimize the volatility of natural gas prices, utilities try to negotiate long-term contracts. Coal prices are relatively stable,...

           

          How is climate change legislation affecting the company's operations?

          Possible climate change legislation has become a deciding factor in the type of fuel that new power plants will use. Coal and natural gas will continue to be the fuels of choice in the short term, but other fuels will gain popularity. More than half...

           

          To read this full Call Prep Question and others, purchase the full report.

           

          General Report Description

          Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

           

          Sections Included in Report

          • Industry Overview
          • Quarterly Industry Update
          • Business Challenges
          • Trends and Opportunities
          • Call Preparation Questions
          • Financial Information
          • Industry Forecast
          • Website and Media Links
          • Glossary of Acronyms

            Industry Report Highlights:

            • Recent Developments

              Stay up to date on crucial industry news that may affect your strategy.

            • Trends & Opportunies

              Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

            • Call Preparation Questions

              Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

            • Industry Forecast

              Identify growth and integrate projections in your own business planing.

            • Business Challenges

              Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

            • Executive Insight

              Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

            • Financial Information

              Increase your credibility and support your presentations by adding verifiable industry metrics.

            • Web Links & Acronyms

              Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

            Electric Power Generation Industry Report

            Purchase Report
             
            $129

            Southern Company  Overview

            Top 3 Competitiors

            Company: American Electric Power Company, Inc.
            Location: Columbus, OH

            Company: AGL Resources Inc.
            Location: Atlanta, GA

            Company: CenterPoint Energy, Inc.
            Location: Houston, TX

            Industries where Southern Company Competes

            Electric Utilities
            Read More

            Business Services Sector
            Read More

            Electric Power Distribution
            Read More

            Electric Power Transmission
            Read More

            Fossil Fuel Power Generation
            Read More

            Nuclear Power Generation
            Read More

            Competitive Landscape Brief

            Demand depends heavily on the health of the US economy, including corporate profits and local government budgets. The profitability of individual companies depends on accurate project bids and efficient operations. Large companies have advantages in their ability to engage in multiple projects simultaneously and in many types of construction. Small companies can compete effectively by specializing, working in a limited geography, or serving as subcontractors on larger projects. The industry is capital-intensive: average annual revenue per worker is more than $350,000. The commercial construction industry is intensely competitive, with companies ranging from small private firms to multi-billion dollar companies. Barriers to entry are low, since large upfront capital expenditures are not necessary. Most companies work locally, but large firms work nationally and some, internationally. The largest firms can have up to 75 percent of their projects outside the US, and must therefore establish offices in countries where demand or regulations require a business presence.

            The Southern Company Competitive Landscape

            Purchase Report
             
            $69

            Providing a complete view of how this company and its competitors stack up against one another, the Competitive Landscape report includes benchmarks on over 30 parameters related to sales, employees, market cap, profitability, and growth. Exclusive to Hoover's, this landscape can be used to conduct competitive analysis, inform corporate strategy, and identify trends.

             

            Sections Included in Report

            • Key Numbers
            • Profitability
            • Valuation
            • Operations
            • Financial Ratios
            • Per Share Data ($)
            • Growth Statistics
            • *Data provided for 3 to 30 competitors

              Company Landscape Report Highlights

              • Competitors List

                Identify specific primary and secondary competitors, allowing you evaluate the chances of sucessfully introducing new products.

              • Competive Landscape

                Acess detailed financial metrics on a company's top competitors, so you can quickly determine their relative health and add credibility-boosting quantitative data to your presentations.

              Competitive Landscape Report

              Purchase Report
               
              $69

              Southern Company Overview

              Address

              30 Ivan Allen Jr. Blvd. Nw Atlanta, 
              GA 30308 United States
              Phone: 404-506-5000
              Fax:404-506-0455

              Southern Company Rankings

              #147 in FORTUNE 500 (May 2011) 
              #S&P 500 
              #

              Company Description

              Southern Company isn't just whistling Dixie. The holding company is one of the largest electricity distributors in the US. It operates regulated utilities Alabama Power, Georgia Power, Gulf Power, and Mississippi Power, which combined have a generating capacity of more than 42,000 MW and serve more than 4.4 million electricity customers in the southeastern US. The power company also has energy marketing operations, and it provides energy consulting and management services for businesses and institutions. Through its Southern LINC Wireless unit, it provides wireless communications services in its US utility territory; its Southern Telecom unit offers wholesale fiber-optic services.

              The Southern Company Spotlight on IT

              Purchase Report
               
              $300

              Hoover’s Spotlight Reports on IT give you a look inside of IT departments of top companies, making it easier for you to learn, prepare, and sell to the IT professionals that lead them. These reports reveal the software and platforms that are currently in use, an overview of the IT department and their strategy, and the IT leaders that make the decisions.

               

              Sections Included in Report

              • Company Overview
              • IT Strategy
              • IT Highlights
              • IT Executives
              • IT Contacts
              • Recent News and Activity
              • Conversation Starters
              • Industry Data
              • Major Subsidiaries and Locations

                Information Technology Report Highlights

                • Company Overview

                  Quickly grasp how company operates and understand their current business environment, ensuring you make the right first impression with minimal time invested.

                • IT Highlights

                  Be in the know about a company's current infrastructure before you make contact with the list of applications, software, and hardware presently in use.

                • IT Contacts

                  Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you don't wast time talking to the wrong contact.

                • Conversation Starters

                  Gain instant rapport by engaging you sales prospect as a fellow industry "insider," thanks to these carefully-designed call preparatiion question (with answers).

                • Major Subsidiaries & Locations

                  Uncover new cross-sell and up-sell opportunities by exploring the company's corporate relationships.

                • Business Challenges

                  Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

                • IT Strategy

                  Identify industry trends, opportunities, and challenges that a company is facing right now - often directly from the mouths of its own executives.

                • IT Executives

                  Learn the background and technology interests of the company's IT executives, allowing you to strategically position your product in a way that's compatible with their vision.

                • Recent News & Activity

                  Stay connected to your prospects and customers by communicating with them about recent developments that affect their business.

                • Industry Data

                  Find the SIC and NAICS codes for the oftentimes disparate industries a company does business in to ensure your sales presentation delivers a wide-reaching and compelling value proposition.
                Purchase Report
                 
                $300