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Roots Canada Ltd. Business Reports

Roots Canada Ltd. Overview

Address

1400 Castlefield Ave.  Toronto, 
ON M6B 4C4 Canada
Phone: +1-416-781-3574

Company Description

From its original shoot, Roots Canada has branched out into many areas. The apparel chain, known among some as the Canadian Gap, sells outdoorsy clothing and accessories for men, women, and children. Firmly planted in the land of maple leaves and beavers, the company has more than 120 stores in Canada and the US, and about 40 locations in Asia (China, Hong Kong, and Taiwan). Besides apparel, the company offers leather goods, eyewear, watches, and fragrances, even lending its name to a line of furniture. About 40% to 50% of Roots merchandise in manufactured at its factory in Toronto. Roots is owned by Detroit-natives Michael Budman and Don Green, who co-founded the company as a footwear store in 1973.

Roots Canada Ltd. Company Profile Report

Purchase Report
 
$29

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • People
  • Biographies
  • Historical Events
  • Industry Information
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.

    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.

    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.

    • Key People

      Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

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    $29

      Choose below from the available Industry Reports related to 

    • Footwear Manufacturing Industry Report
    • Apparel Manufacturing Industry Report
    • Retail Sector Industry Report
    • Jewelry Stores Industry Report
    • Cosmetics, Beauty Supply & Perfume Stores Industry Report
    • Internet & Mail-Order Retail Industry Report
    • Home Furnishings Stores Industry Report
    • Clothing Stores Industry Report

    Footwear Manufacturing Industry Report

    Purchase Report
     
    $129

    Overview

    The US footwear manufacturing industry consists of about 250 manufacturers with sales of about $2 billion. The major shoe companies in the US, including NIKE, Skechers USA, and Timberland, are mainly owners of brand names that "source" their shoes from independent manufacturers outside the US. Some large US producers, like New Balance, make a substantial share of their shoes in the US; some smaller operations manufacture all their shoes in the US.

    SIC: 3149, 3143, 3142, 3021, 3144

    NAICS: 316213, 316214, 316212, 316211, 316219

     

    Sample Questions & Answers

    What strategies does the company have to broaden its marketing efforts?

    The profitability of US shoe companies depends on marketing skills, because competition from overseas tends to put downward pressure on prices. US producer prices for the industry rose by just 11 percent between 2004 and 2011. With only moderate...

     

    How does the company manage shifts in consumer fashion trends?

    Shoe manufacturers need to adequately anticipate and react to consumer demand, which can be difficult to understand or predict. The development cycle in the industry -- from initial shoe design to retail sale -- is about a year, long enough so that...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planning.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Footwear Manufacturing Industry Report

      Purchase Report
       
      $129

      Apparel Manufacturing Industry Report

      Purchase Report
       
      $129

      Overview

      The US apparel manufacturing industry includes about 8,000 companies that have combined annual revenue of about $14 billion. Large companies include Levi Strauss, PVH, VF Corporation, and Warnaco. The industry is fragmented: the 50 largest companies generate less than 40 percent of revenue. The industry includes knitting mills, but most apparel is cut and sewn.

      SIC: 2353, 2341, 2371, 2381, 3021, 3142, 3143, 3144, 3149, 2369, 2339, 2337, 2335, 2331, 2326, 2325, 2323, 2322, 2321, 2311, 2254, 2253, 2252, 2251

      NAICS: 315111, 315119, 315191, 315192, 315211, 315212, 315221, 315222, 315223, 315224, 315225, 315228, 315231, 315232, 315233, 315234, 315239, 315291, 315292, 315299, 315991, 315992, 315993, 315999, 316211, 316212, 316213, 316214, 316219

       

      Sample Questions & Answers

      How is the company managing competitive pressure from low-priced foreign imports?

      About 85 percent of apparel sold in the US is made abroad because of lower labor costs and the high labor content of most products. Imports come from foreign apparel makers, but also from the foreign plants of US and contract manufacturers. Many US...

       

      What steps is the company taking to better compete for the business of large retailers?

      Many apparel manufacturers depend on a few customers for most revenue. Large clothing chains account for a large portion of industry sales. The growth of large chains also cuts smaller manufacturers out of large orders because they're unable to...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunities

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planning.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Apparel Manufacturing Industry Report

        Purchase Report
         
        $129

        Retail Sector Industry Report

        Purchase Report
         
        $129

        Overview

        The US retail industry includes about 1 million outlets with combined annual revenue of about $4 trillion. Major companies include Wal-Mart, Home Depot, Kroger, Costco, and Target. While large companies dominate some retail sectors (such as mass merchandisers and grocery stores), other sectors (such as auto dealers and convenience stores) are fragmented. Many specialty retailers are single-store operations.

        SIC: 5983, 5984, 5989, 5992, 5993, 5994, 5995, 5999, 7389, 5211, 5231, 5251, 5261, 5271, 5311, 5331, 5399, 5411, 5421, 5431, 5441, 5451, 5461, 5499, 5511, 5521, 5531, 5541, 5551, 5561, 5571, 5599, 5611, 5621, 5632, 5641, 5651, 5661, 5712, 5713, 5714, 5722, 5731, 5734, 5735, 5736, 5912, 5921, 5932, 5941, 5942, 5943, 5944, 5945, 5946, 5947, 5948, 5961, 5962

        NAICS: 445299, 445310, 446110, 446120, 446130, 446191, 446199, 447110, 447190, 448110, 448120, 448130, 448140, 448150, 448190, 448210, 448310, 454319, 454390, 448320, 451110, 451120, 451130, 451140, 451211, 451212, 451220, 452111, 452112, 452910, 452990, 453110, 453210, 453220, 453310, 453910, 453920, 453930, 453991, 453998, 454111, 454112, 454113, 454210, 454311, 454312, 441110, 441120, 441210, 441221, 441222, 441229, 441310, 441320, 442110, 442210, 442291, 442299, 443111, 443112, 443120, 443130, 444110, 444120, 444130, 444190, 444210, 444220, 445110, 445120, 445210, 445220, 445230, 445291, 445292

         

        Sample Questions & Answers

        How sensitive is the company's business to the economy?

        Economic factors, including personal income, consumer confidence, job growth, and interest rates, can greatly affect consumer spending and the retail sector. During recessionary periods, retail sales growth can slow drastically and even decline.

         

        How does the company compete with large retailers?

        In many retail segments, large companies dominate and hold the majority of the market. Even specialty retailers in fragmented markets must compete with mass merchandisers and warehouse clubs that offer a smaller selection of comparable merchandise at...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunities

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planning.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Retail Sector Industry Report

          Purchase Report
           
          $129

          Jewelry Stores Industry Report

          Purchase Report
           
          $129

          Overview

          The US jewelry retail industry includes about 20,000 companies with combined annual revenue of about $30 billion. Major companies include Zale, Tiffany, and Sterling Jewelers (a unit of London-based Signet Jewelers). The industry is fragmented: the top 50 jewelry chains generate about 40 percent of revenue.

          SIC: 5944

          NAICS: 448310

           

          Sample Questions & Answers

          How does the company manage business fluctuations brought on by changes in the economy and consumer spending?

          Jewelry sales are tied to the health of the US economy, particularly changes in disposable personal income and consumer confidence. Sales of expensive jewelry, especially, depend on good economic growth. Consumers may choose less expensive items or...

           

          How will the jeweler compete against big-box retailers like Wal-Mart?

          Specialty jewelry stores continue to lose market share to mass merchants such as Wal-Mart. Specialty stores account for only about 40 percent of all jewelry sales in the US. The share sold by traditional department stores has also been declining.

           

          To read this full Call Prep Question and others, purchase the full report.

           

          General Report Description

          Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

           

          Sections Included in Report

          • Industry Overview
          • Quarterly Industry Update
          • Business Challenges
          • Trends and Opportunities
          • Call Preparation Questions
          • Financial Information
          • Industry Forecast
          • Website and Media Links
          • Glossary of Acronyms

            Industry Report Highlights:

            • Recent Developments

              Stay up to date on crucial industry news that may affect your strategy.

            • Trends & Opportunities

              Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

            • Call Preparation Questions

              Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

            • Industry Forecast

              Identify growth and integrate projections in your own business planning.

            • Business Challenges

              Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

            • Executive Insight

              Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

            • Financial Information

              Increase your credibility and support your presentations by adding verifiable industry metrics.

            • Web Links & Acronyms

              Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

            Jewelry Stores Industry Report

            Purchase Report
             
            $129

            Cosmetics, Beauty Supply & Perfume Stores Industry Report

            Purchase Report
             
            $129

            Overview

            The cosmetic, beauty supply, and perfume store (beauty store) industry includes about 13,000 stores with combined annual revenue of around $10 billion. Major companies include Sally Beauty Supply, Ulta, Sephora, and divisions of Limited Brands (Bath & Body Works) and L’Oreal (The Body Shop International). The industry is concentrated: the top 50 companies have almost 75 percent of industry revenue.

            SIC: 5999

            NAICS: 446120

             

            Sample Questions & Answers

            What is the company’s most significant competitive threat?

            Beauty stores face a wide range of competitors across all price segments, including department stores, drugstores, mass merchandisers, TV shopping networks, and Internet retailers. Department stores are the top channel for beauty...

             

            How vulnerable is the company’s product mix to changes in consumer spending?

            Sales of beauty products, particularly high-end, are susceptible to decreased consumer spending. Consumers consider many beauty products luxuries, and segments of the industry are vulnerable to economic downturns. Consumers may reduce discretionary...

             

            To read this full Call Prep Question and others, purchase the full report.

             

            General Report Description

            Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

             

            Sections Included in Report

            • Industry Overview
            • Quarterly Industry Update
            • Business Challenges
            • Trends and Opportunities
            • Call Preparation Questions
            • Financial Information
            • Industry Forecast
            • Website and Media Links
            • Glossary of Acronyms

              Industry Report Highlights:

              • Recent Developments

                Stay up to date on crucial industry news that may affect your strategy.

              • Trends & Opportunities

                Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

              • Call Preparation Questions

                Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

              • Industry Forecast

                Identify growth and integrate projections in your own business planning.

              • Business Challenges

                Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

              • Executive Insight

                Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

              • Financial Information

                Increase your credibility and support your presentations by adding verifiable industry metrics.

              • Web Links & Acronyms

                Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

              Cosmetics, Beauty Supply & Perfume Stores Industry Report

              Purchase Report
               
              $129

              Internet & Mail-Order Retail Industry Report

              Purchase Report
               
              $129

              Overview

              The Internet and mail-order retail industry in the US includes about 20,000 companies with combined annual revenue of about $270 billion. Major companies include Lands’ End, LL Bean, Amazon, Overstock, and Hanover Direct. The industry is concentrated: the top 50 companies account for about 70 percent of industry revenue. Over the past five years, the bulk of the industry's revenue has shifted from catalog to Internet sales. While most brick-and-mortar retailers have an online presence and many also offer catalog sales, this profile focuses on retailers who use the Internet or catalogs as their sole or primary sales channel.

              SIC: 5961

              NAICS: 454111, 454113

               

              Sample Questions & Answers

              How does the current economic environment affect the company's sales outlook?

              Catalog and Internet retailers sell primarily discretionary goods and services, so demand varies with changes in personal income. Consumers delay or cut back on computers, new clothing, home furnishings, and other discretionary items when the economy...

               

              How does the company compete with online sales by traditional retailers?

              Traditional retailers are becoming the dominant online retailers by leveraging high consumer awareness. Consumers are moving to large brands that have online capability and that they're familiar with. Internet retailing has been growing rapidly.

               

              To read this full Call Prep Question and others, purchase the full report.

               

              General Report Description

              Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

               

              Sections Included in Report

              • Industry Overview
              • Quarterly Industry Update
              • Business Challenges
              • Trends and Opportunities
              • Call Preparation Questions
              • Financial Information
              • Industry Forecast
              • Website and Media Links
              • Glossary of Acronyms

                Industry Report Highlights:

                • Recent Developments

                  Stay up to date on crucial industry news that may affect your strategy.

                • Trends & Opportunities

                  Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

                • Call Preparation Questions

                  Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

                • Industry Forecast

                  Identify growth and integrate projections in your own business planning.

                • Business Challenges

                  Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

                • Executive Insight

                  Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

                • Financial Information

                  Increase your credibility and support your presentations by adding verifiable industry metrics.

                • Web Links & Acronyms

                  Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

                Internet & Mail-Order Retail Industry Report

                Purchase Report
                 
                $129

                Home Furnishings Stores Industry Report

                Purchase Report
                 
                $129

                Overview

                The US home furnishings store industry includes about 20,000 stores with combined annual revenues of about $25 billion. Major companies include Bed Bath & Beyond and Williams-Sonoma. The industry is concentrated: the 50 largest companies account for about 75 percent of industry revenue.

                SIC: 5713, 5714

                NAICS: 442210, 442299

                 

                Sample Questions & Answers

                How sensitive are the company’s sales to economic conditions?

                Home furnishings are usually discretionary purchases that can be postponed when consumer income declines. For example, sales for home furnishings stores fell 8 percent from 2008 to 2009 and grew by just 3 percent from 2009 to 2010, as consumers...

                 

                How has the company responded to declining prices?

                Consumer prices for home furnishing products have been steadily falling for nearly a decade, driven by low-cost imports and competition from national chains and mass merchandisers. Prices for window coverings fell 20 percent from 2001 to 2010; for...

                 

                To read this full Call Prep Question and others, purchase the full report.

                 

                General Report Description

                Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

                 

                Sections Included in Report

                • Industry Overview
                • Quarterly Industry Update
                • Business Challenges
                • Trends and Opportunities
                • Call Preparation Questions
                • Financial Information
                • Industry Forecast
                • Website and Media Links
                • Glossary of Acronyms

                  Industry Report Highlights:

                  • Recent Developments

                    Stay up to date on crucial industry news that may affect your strategy.

                  • Trends & Opportunities

                    Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

                  • Call Preparation Questions

                    Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

                  • Industry Forecast

                    Identify growth and integrate projections in your own business planning.

                  • Business Challenges

                    Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

                  • Executive Insight

                    Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

                  • Financial Information

                    Increase your credibility and support your presentations by adding verifiable industry metrics.

                  • Web Links & Acronyms

                    Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

                  Home Furnishings Stores Industry Report

                  Purchase Report
                   
                  $129

                  Clothing Stores Industry Report

                  Purchase Report
                   
                  $129

                  Overview

                  The US clothing stores industry includes about 100,000 stores with combined annual revenue of about $150 billion. Large companies include TJX Companies (TJ Maxx, Marshalls); Gap; Limited Brands; Ross; and Abercrombie & Fitch. The industry is concentrated: the 50 largest companies account for about 65 percent of industry revenue.

                  SIC: 5611, 5621, 5661, 5641, 5651, 5632

                  NAICS: 448110, 448120, 448130, 448210, 448150, 448190, 448140

                   

                  Sample Questions & Answers

                  How does the company protect itself from drops in consumer spending?

                  Consumers buy more clothing when they have more disposable income and the economy is healthy. Under recessionary conditions, clothing stores sales can slow significantly. Economic factors that drive consumer spending, including personal income,...

                   

                  How does the company address competition from mass merchants, such as Target and Wal-Mart?

                  The rapid expansion of mass merchants like Wal-Mart and Target has pressured clothing retailers at the lower and middle segments of the market. By selling stylish clothes and accessories at low prices, mass merchants attract consumers looking for...

                   

                  To read this full Call Prep Question and others, purchase the full report.

                   

                  General Report Description

                  Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

                   

                  Sections Included in Report

                  • Industry Overview
                  • Quarterly Industry Update
                  • Business Challenges
                  • Trends and Opportunities
                  • Call Preparation Questions
                  • Financial Information
                  • Industry Forecast
                  • Website and Media Links
                  • Glossary of Acronyms

                    Industry Report Highlights:

                    • Recent Developments

                      Stay up to date on crucial industry news that may affect your strategy.

                    • Trends & Opportunities

                      Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

                    • Call Preparation Questions

                      Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

                    • Industry Forecast

                      Identify growth and integrate projections in your own business planning.

                    • Business Challenges

                      Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

                    • Executive Insight

                      Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

                    • Financial Information

                      Increase your credibility and support your presentations by adding verifiable industry metrics.

                    • Web Links & Acronyms

                      Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

                    Clothing Stores Industry Report

                    Purchase Report
                     
                    $129