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Rocky Brands, Inc. Business Reports

Rocky Brands, Inc. Overview

Address

39 E. Canal St. Nelsonville, 
OH 45764 United States
Phone: 740-753-1951
Fax:740-753-4024

Company Description

Rocky is a sole survivor. Rocky Brands makes and markets men's and women's footwear and apparel. Its business is divided into three segments: wholesale, retail, and military. Products cater to individuals in several categories, including duty (for military, law enforcement, postal workers), outdoor (waterproof waders, hunting and hiking boots for sportsmen), work (for construction, industrial, hospitality personnel), and western. The company's products are sold primarily through more than 10,000 retail stores in North America, including sporting goods and outdoor stores, mass merchandisers, and farm store chains. It also sells boots online. Brothers William and F. M. Brooks founded Rocky in 1932.

Rocky Brands, Inc. Company Profile Report

Purchase Report
 
$69

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • Company History
  • People
  • Biographies
  • Historical Events
  • Industry Information
  • Financial Summary
  • Annual Income Statement
  • Quarterly Cash Flow
  • Annual Balance Sheet
  • Quarterly Balance Sheet
  • Annual Cash Flow
  • Quarterly Income Statement
  • Earning Estimates
  • Financial Market Data
  • Historical Financials
  • Competitors List
  • Competitive Landscape

Company Profile Report Highlights

  • Company Description

    Quickly grasp how a company operates and understand its current business environment.

  • Industry Information

    Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

  • Biographies

    Learn the background and technology interests of the company's executives, to better understand possible growth directions.

  • Company History

    When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.

  • Key People

    Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

  • Company Financials

    Review key financial information to gauge health and growth potential.

Company Profile Report

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$69

    Choose below from the available Industry Reports related to 

  • Footwear Manufacturing Industry Report
  • Clothing Stores Industry Report
  • Apparel Manufacturing Industry Report
  • Retail Sector Industry Report
  • Shoe Stores Industry Report

Footwear Manufacturing Industry Report

Purchase Report
 
$129

Overview

The US footwear manufacturing industry consists of about 250 manufacturers with sales of about $2 billion. The major shoe companies in the US, including NIKE, Skechers USA, and Timberland, are mainly owners of brand names that "source" their shoes from independent manufacturers outside the US. Some large US producers, like New Balance, make a substantial share of their shoes in the US; some smaller operations manufacture all their shoes in the US.

SIC: 3149, 3143, 3142, 3021, 3144

NAICS: 316213, 316214, 316212, 316211, 316219

 

Sample Questions & Answers

What strategies does the company have to broaden its marketing efforts?

The profitability of US shoe companies depends on marketing skills, because competition from overseas tends to put downward pressure on prices. US producer prices for the industry rose by just 11 percent between 2004 and 2011. With only moderate...

 

How does the company manage shifts in consumer fashion trends?

Shoe manufacturers need to adequately anticipate and react to consumer demand, which can be difficult to understand or predict. The development cycle in the industry -- from initial shoe design to retail sale -- is about a year, long enough so that...

 

To read this full Call Prep Question and others, purchase the full report.

 

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

 

Sections Included in Report

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

    Industry Report Highlights:

    • Recent Developments

      Stay up to date on crucial industry news that may affect your strategy.

    • Trends & Opportunities

      Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

    • Call Preparation Questions

      Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

    • Industry Forecast

      Identify growth and integrate projections in your own business planning.

    • Business Challenges

      Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

    • Executive Insight

      Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

    • Financial Information

      Increase your credibility and support your presentations by adding verifiable industry metrics.

    • Web Links & Acronyms

      Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

    Footwear Manufacturing Industry Report

    Purchase Report
     
    $129

    Clothing Stores Industry Report

    Purchase Report
     
    $129

    Overview

    The US clothing stores industry includes about 100,000 stores with combined annual revenue of about $150 billion. Large companies include TJX Companies (TJ Maxx, Marshalls); Gap; Limited Brands; Ross; and Abercrombie & Fitch. The industry is concentrated: the 50 largest companies account for about 65 percent of industry revenue.

    SIC: 5611, 5621, 5661, 5641, 5651, 5632

    NAICS: 448110, 448120, 448130, 448210, 448150, 448190, 448140

     

    Sample Questions & Answers

    How does the company protect itself from drops in consumer spending?

    Consumers buy more clothing when they have more disposable income and the economy is healthy. Under recessionary conditions, clothing stores sales can slow significantly. Economic factors that drive consumer spending, including personal income,...

     

    How does the company address competition from mass merchants, such as Target and Wal-Mart?

    The rapid expansion of mass merchants like Wal-Mart and Target has pressured clothing retailers at the lower and middle segments of the market. By selling stylish clothes and accessories at low prices, mass merchants attract consumers looking for...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planning.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Clothing Stores Industry Report

      Purchase Report
       
      $129

      Apparel Manufacturing Industry Report

      Purchase Report
       
      $129

      Overview

      The US apparel manufacturing industry includes about 8,000 companies that have combined annual revenue of about $14 billion. Large companies include Levi Strauss, PVH, VF Corporation, and Warnaco. The industry is fragmented: the 50 largest companies generate less than 40 percent of revenue. The industry includes knitting mills, but most apparel is cut and sewn.

      SIC: 2353, 2341, 2371, 2381, 3021, 3142, 3143, 3144, 3149, 2369, 2339, 2337, 2335, 2331, 2326, 2325, 2323, 2322, 2321, 2311, 2254, 2253, 2252, 2251

      NAICS: 315111, 315119, 315191, 315192, 315211, 315212, 315221, 315222, 315223, 315224, 315225, 315228, 315231, 315232, 315233, 315234, 315239, 315291, 315292, 315299, 315991, 315992, 315993, 315999, 316211, 316212, 316213, 316214, 316219

       

      Sample Questions & Answers

      How is the company managing competitive pressure from low-priced foreign imports?

      About 85 percent of apparel sold in the US is made abroad because of lower labor costs and the high labor content of most products. Imports come from foreign apparel makers, but also from the foreign plants of US and contract manufacturers. Many US...

       

      What steps is the company taking to better compete for the business of large retailers?

      Many apparel manufacturers depend on a few customers for most revenue. Large clothing chains account for a large portion of industry sales. The growth of large chains also cuts smaller manufacturers out of large orders because they're unable to...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunities

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planning.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Apparel Manufacturing Industry Report

        Purchase Report
         
        $129

        Retail Sector Industry Report

        Purchase Report
         
        $129

        Overview

        The US retail industry includes about 1 million outlets with combined annual revenue of about $4 trillion. Major companies include Wal-Mart, Home Depot, Kroger, Costco, and Target. While large companies dominate some retail sectors (such as mass merchandisers and grocery stores), other sectors (such as auto dealers and convenience stores) are fragmented. Many specialty retailers are single-store operations.

        SIC: 5983, 5984, 5989, 5992, 5993, 5994, 5995, 5999, 7389, 5211, 5231, 5251, 5261, 5271, 5311, 5331, 5399, 5411, 5421, 5431, 5441, 5451, 5461, 5499, 5511, 5521, 5531, 5541, 5551, 5561, 5571, 5599, 5611, 5621, 5632, 5641, 5651, 5661, 5712, 5713, 5714, 5722, 5731, 5734, 5735, 5736, 5912, 5921, 5932, 5941, 5942, 5943, 5944, 5945, 5946, 5947, 5948, 5961, 5962

        NAICS: 445299, 445310, 446110, 446120, 446130, 446191, 446199, 447110, 447190, 448110, 448120, 448130, 448140, 448150, 448190, 448210, 448310, 454319, 454390, 448320, 451110, 451120, 451130, 451140, 451211, 451212, 451220, 452111, 452112, 452910, 452990, 453110, 453210, 453220, 453310, 453910, 453920, 453930, 453991, 453998, 454111, 454112, 454113, 454210, 454311, 454312, 441110, 441120, 441210, 441221, 441222, 441229, 441310, 441320, 442110, 442210, 442291, 442299, 443111, 443112, 443120, 443130, 444110, 444120, 444130, 444190, 444210, 444220, 445110, 445120, 445210, 445220, 445230, 445291, 445292

         

        Sample Questions & Answers

        How sensitive is the company's business to the economy?

        Economic factors, including personal income, consumer confidence, job growth, and interest rates, can greatly affect consumer spending and the retail sector. During recessionary periods, retail sales growth can slow drastically and even decline.

         

        How does the company compete with large retailers?

        In many retail segments, large companies dominate and hold the majority of the market. Even specialty retailers in fragmented markets must compete with mass merchandisers and warehouse clubs that offer a smaller selection of comparable merchandise at...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunities

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planning.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Retail Sector Industry Report

          Purchase Report
           
          $129

          Shoe Stores Industry Report

          Purchase Report
           
          $129

          Overview

          The US shoe store industry includes about 28,000 stores with combined annual revenue of about $27 billion. Major companies include Payless ShoeSource, Brown Shoe Company (which owns Famous Footwear and Naturalizer), Foot Locker, and DSW. Shoe manufacturers, such as Nike, also have retail operations. The industry is concentrated: the top 50 companies have about 75 percent of industry revenue.

          SIC: 5661

          NAICS: 448210

           

          Sample Questions & Answers

          What is the company’s biggest competitive threat?

          Shoe stores compete with a wide range of retailers, including department stores, mass merchandisers, shoe manufacturers, and Internet retailers. Department stores and mass merchandisers can use the apparel business to drive shoe sales and offer...

           

          How have retail pricing trends affected the company’s profitability?

          Shoe stores face a major challenge in growing profitability due to limited flexibility in retail pricing. In the last 10 years, retail prices for footwear have stayed fairly stable. In general, flat retail pricing requires shoe stores to rely on...

           

          To read this full Call Prep Question and others, purchase the full report.

           

          General Report Description

          Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

           

          Sections Included in Report

          • Industry Overview
          • Quarterly Industry Update
          • Business Challenges
          • Trends and Opportunities
          • Call Preparation Questions
          • Financial Information
          • Industry Forecast
          • Website and Media Links
          • Glossary of Acronyms

            Industry Report Highlights:

            • Recent Developments

              Stay up to date on crucial industry news that may affect your strategy.

            • Trends & Opportunities

              Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

            • Call Preparation Questions

              Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

            • Industry Forecast

              Identify growth and integrate projections in your own business planning.

            • Business Challenges

              Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

            • Executive Insight

              Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

            • Financial Information

              Increase your credibility and support your presentations by adding verifiable industry metrics.

            • Web Links & Acronyms

              Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

            Shoe Stores Industry Report

            Purchase Report
             
            $129

            Rocky Brands, Inc. Overview

            Top 3 Competitors

            Company: Bakers Footwear Group, Inc.
            Location: St. Louis, MO

            Company: Brown Shoe Company, Inc.
            Location: St. Louis, MO

            Company: Deckers Outdoor Corporation
            Location: Goleta, CA

            Industries where Rocky Brands, Inc. Competes

            Footwear Manufacturing
            Read More

            Consumer Products Manufacturing
            Read More

            Apparel Manufacturing
            Read More

            Retail Sector
            Read More

            Clothing Stores
            Read More

            Shoe Stores
            Read More

            Competitive Landscape Brief

            Personal income and fashion trends drive demand for clothing. The profitability of individual companies depends heavily on effective merchandising and marketing. Large companies can offer wide selections of clothing and have advantages in purchasing, distribution, and marketing. Small stores can compete by offering unique merchandise, targeting a specific demographic, providing superior customer service, or serving a local market. The industry is labor-intensive: annual revenue per worker is about $150,000. Competition for the clothing store industry includes department stores, discount stores, and Internet and catalog retailers.

            Rocky Brands, Inc. Competitive Landscape

            Purchase Report
             
            $69

            Providing a complete view of how this company and its competitors stack up against one another, the Competitive Landscape report includes benchmarks on over 30 parameters related to sales, employees, market cap, profitability, and growth. Exclusive to Hoover's, this landscape can be used to conduct competitive analysis, inform corporate strategy, and identify trends.

             

            Sections Included in Report

            • Key Numbers
            • Profitability
            • Valuation
            • Operations
            • Financial Ratios
            • Per Share Data ($)
            • Growth Statistics
            • *Data provided for 3 to 30 competitors

              Company Landscape Report Highlights

              • Competitors List

                Identify specific primary and secondary competitors, allowing you evaluate the chances of successfully introducing new products.

              • Competitive Landscape

                Access detailed financial metrics on a company's top competitors, so you can quickly determine their relative health and add credibility-boosting quantitative data to your presentations.

              Competitive Landscape Report

              Purchase Report
               
              $69