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Responsys, Inc. Business Reports

Responsys, Inc. Overview

Address

900 Cherry Ave.,
5th Fl. San Bruno, 
CA 94066 United States
Phone: 650-745-1700
Fax:650-745-1701
Toll Free:800-624-5356

Responsys, Inc. Rankings

Russell 2000 (June 2011)

Company Description

Responsys is responsive to the changing needs of marketing programs. The company provides hosted marketing software and services to clients that use direct mail, e-mail, mobile devices, social media, the Web, and other marketing channels to reach their customer base. Its Interact Suite of software and related services helps clients assesses their potential customers and then plan and implement interactive marketing campaigns. Responsys serves customers from a variety of industries, and targets enterprise and larger mid-market companies. It has offices in Australia, Denmark, Germany, India, the UK, and the US. Customers have included Carlson Hotels Worldwide, Lands' End, and Petco. Responsys went public in 2011.

Responsys, Inc. Company Profile Report

Purchase Report
 
$49

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • People
  • Biographies
  • Historical Events
  • Industry Information
  • Financial Summary
  • Financial Market Data
  • Historical Financials
  • Competitors List
  • Competitive Landscape

Company Profile Report Highlights

  • Company Description

    Quickly grasp how a company operates and understand its current business environment.

  • Industry Information

    Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

  • Biographies

    Learn the background and technology interests of the company's executives, to better understand possible growth directions.

  • Company History

    When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.

  • Key People

    Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

  • Company Financials

    Review key financial information to gauge health and growth potential.

Company Profile Report

Purchase Report
 
$49

    Choose below from the available Industry Reports related to 

  • Advertising & Marketing Services Industry Report
  • Business Services Sector Industry Report
  • Professional Services Sector Industry Report
  • Direct Marketing Services Industry Report

Advertising & Marketing Services Industry Report

Purchase Report
 
$129

Overview

The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $88 billion. Major companies include Interpublic, Omnicom, Valassis Communications, and the US operations of Publicis and WPP. The industry is fragmented: the top 50 companies generate about one-third of revenue.

SIC: 8742, 7311, 7312, 7313, 8743, 5199, 7331, 7319

NAICS: 541613, 541810, 541820, 541830, 541840, 541850, 541860, 541890, 541870

 

Sample Questions & Answers

How does the company cope with the cyclical nature of ad spending?

Demand for advertising and marketing services is highly sensitive to the health of the overall economy. Spending by clients depends heavily on consumer confidence and retail sales. Agencies aim to maximize the usefulness of their campaigns during a...

 

How reliant is the company on a few large customers?

A majority of ad sales comes from a handful of conglomerates with multiple brands. Manufacturer, financial, and service industry consolidation has created larger ad accounts that require larger ad agencies. Many agencies have just a few customers,...

 

To read this full Call Prep Question and others, purchase the full report.

 

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

 

Sections Included in Report

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

    Industry Report Highlights:

    • Recent Developments

      Stay up to date on crucial industry news that may affect your strategy.

    • Trends & Opportunities

      Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

    • Call Preparation Questions

      Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

    • Industry Forecast

      Identify growth and integrate projections in your own business planning.

    • Business Challenges

      Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

    • Executive Insight

      Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

    • Financial Information

      Increase your credibility and support your presentations by adding verifiable industry metrics.

    • Web Links & Acronyms

      Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

    Advertising & Marketing Services Industry Report

    Purchase Report
     
    $129

    Business Services Sector Industry Report

    Purchase Report
     
    $129

    Overview

    The US business services sector consists of about 340,000 companies with combined annual sales of about $580 billion. Major companies include staffing services providers Manpower and Kelly Services; facilities service companies ABM Industries and Rollins Inc; and solid waste handlers Waste Management and Republic Services. Other major companies in the sector include office administrative service firms such as Automatic Data Processing and Iron Mountain; ADT Security Services, and the travel division of American Express. The business services sector is highly fragmented: the 50 largest companies account for less than 25 percent of sector revenue.

    SIC: 0782, 7359, 1799, 4212, 4581, 4724, 4725, 7363, 7381, 7389, 7699, 8741, 8744, 9223, 1731, 7338, 7334, 7323, 7322, 7217, 4959, 4953, 4729

    NAICS: 561599, 561611, 561612, 561613, 561621, 561622, 561710, 561720, 561730, 561740, 561790, 561910, 561920, 561990, 562111, 562112, 562119, 323114, 323115, 561110, 561210, 561311, 561312, 561320, 561330, 561410, 561421, 561422, 561431, 561439, 561440, 561450, 561491, 561492, 561499, 561510, 561520, 561591, 562211, 562212, 562213, 562219, 562910, 562920, 562991, 562998, 922140

     

    Sample Questions & Answers

    What is the company's key driver of demand?

    Most providers of business services are dependent on corporate spending. Some business services suppliers can experience dramatic drops in demand during economic recessions when many businesses are struggling. Because businesses can cut back on...

     

    How does the company differentiate itself from the competition?

    For many types of business services the amount of capital investment required for startup is relatively low, resulting in intense competition among small companies. With a small investment, an individual can offer landscaping, pest control, travel,...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planning.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Business Services Sector Industry Report

      Purchase Report
       
      $129

      Professional Services Sector Industry Report

      Purchase Report
       
      $129

      Overview

      The US professional services industry includes about 770,000 firms with combined annual revenue of more than $1 trillion. Major firms include Booz Allen Hamilton, Computer Sciences Corporation (CSC), Gensler, IBM, Jacobs Engineering Group, Omnicom, PricewaterhouseCoopers, and Skadden, Arps, Slate, Meagher & Flom. The industry is highly fragmented: the 50 largest firms account for less than 20 percent of revenue.

      SIC: 8743, 8999, 0781, 0741, 7335, 4731, 5199, 6541, 7221, 7291, 7311, 7312, 7313, 7319, 7331, 8742, 7336, 7361, 7371, 7373, 7376, 7379, 7389, 7819, 8111, 8711, 8712, 8713, 8721, 8731, 8732, 8734, 8741

      NAICS: 541940, 541990, 541110, 541120, 541191, 541199, 541211, 541213, 541214, 541219, 541310, 541430, 541490, 541511, 541512, 541513, 541519, 541611, 541612, 541613, 541614, 541618, 541620, 541690, 541711, 541712, 541720, 541810, 541820, 541830, 541840, 541850, 541860, 541870, 541890, 541910, 541921, 541922, 541930, 541320, 541330, 541340, 541350, 541360, 541370, 541380, 541410, 541420

       

      Sample Questions & Answers

      How does the firm adapt to lower demand during economic slowdowns?

      Many corporate customers cut outside expenses or delay major projects when profits are low. The revenue of many professional firms dropped during the late 2000s recession; particularly hard-hit were advertising, engineering, and IT services firms.

       

      How does the firm mitigate the risk that customers will sue?

      Because of the greater involvement of professional firms in the operations of corporate customers, firms face greater risk of blame or liability if their advice proves faulty. Customers are quicker to blame advisers, and regulators are more likely to...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunities

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planning.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Professional Services Sector Industry Report

        Purchase Report
         
        $129

        Direct Marketing Services Industry Report

        Purchase Report
         
        $129

        Overview

        The US direct marketing services industry includes about 3,500 companies with combined annual revenue of about $10 billion. Major companies include Harte-Hanks, Valassis Communications, and Vertis. The industry is fragmented: the 50 largest firms account for about 45 percent of revenue.

        SIC: 7331

        NAICS: 541860

         

        Sample Questions & Answers

        What trend is the company seeing in demand for its services?

        Spending on direct marketing is highly sensitive to the financial health of the US economy. Marketing spending is often viewed as a discretionary expense that can be cut when corporate profits fall. Increased demand for direct marketing services...

         

        How has the growth of email affected the company's business?

        The continued shift from letter correspondence to email will likely force the US Postal Service to keep increasing rates on standard mail to cover costs. Mail volume has declined over the last several years, according to the USPS. Higher postal rates...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunities

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planning.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Direct Marketing Services Industry Report

          Purchase Report
           
          $129

          Responsys, Inc. Overview

          Top 3 Competitors

          Company: Acxiom Corporation
          Location: Little Rock, AR

          Company: Digital River, Inc.
          Location: Eden Prairie, MN

          Company: Eloqua Limited
          Location: Vienna, VA

          Industries where Responsys, Inc. Competes

          Advertising & Marketing Services
          Read More

          Business Services Sector
          Read More

          Direct Marketing Services
          Read More

          Professional Services Sector
          Read More

          Competitive Landscape Brief

          Demand is driven by business and leisure travel, which depends on the economy. The profitability of individual companies depends on marketing. Large companies have an advantage in being able to provide a wider range of services, especially to corporate customers, and to afford sophisticated websites. Small companies can compete effectively by providing service to a few large customers or by serving a local market. Two major factors have shaped the industry in recent years: sophisticated pricing schemes developed by the airlines to maximize profitability, and the emergence of the Internet as a widely available information and booking tool.

          Responsys, Inc. Competitive Landscape

          Purchase Report
           
          $69

          Providing a complete view of how this company and its competitors stack up against one another, the Competitive Landscape report includes benchmarks on over 30 parameters related to sales, employees, market cap, profitability, and growth. Exclusive to Hoover's, this landscape can be used to conduct competitive analysis, inform corporate strategy, and identify trends.

           

          Sections Included in Report

          • Key Numbers
          • Profitability
          • Valuation
          • Operations
          • Financial Ratios
          • Per Share Data ($)
          • Growth Statistics
          • *Data provided for 3 to 30 competitors

            Company Landscape Report Highlights

            • Competitors List

              Identify specific primary and secondary competitors, allowing you evaluate the chances of successfully introducing new products.

            • Competitive Landscape

              Access detailed financial metrics on a company's top competitors, so you can quickly determine their relative health and add credibility-boosting quantitative data to your presentations.

            Competitive Landscape Report

            Purchase Report
             
            $69