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Onion, Inc. Business Reports

Onion, Inc. Overview

Address

212 W. Superior St.,
Ste. 200 Chicago, 
IL 60654 United States
Phone: 312-751-0503
Fax:312-751-4137

Company Description

Tears from this Onion are most likely induced from fits of laughter. Onion, Inc. publishes the popular satirical weekly newspaper The Onion, which is available in both online and print editions. Sister website The Onion A.V. Club features interviews, reviews, and columns focusing on music and movies. Other operations include book publishing (including the best-seller Our Dumb Century), radio programming (Onion Radio News), online video clips (The Onion News Network), and consumer items such as calendars, mugs, and T-shirts. The company earns revenue through advertising and subscription fees. The Onion was first published in 1988 by then University of Wisconsin students Tim Keck and Christopher Johnson.

Onion, Inc. Company Profile Report

Purchase Report
 
$29

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • People
  • Biographies
  • Industry Information
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.

    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.

    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.

    • Key People

      Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

    Purchase Report
     
    $29

      Choose below from the available Industry Reports related to 

    • Book Publishers Industry Report
    • Bookstores Industry Report
    • Internet Publishing, Broadcasting & Search Portals Industry Report
    • Retail Sector Industry Report
    • Newspaper Publishers Industry Report

    Book Publishers Industry Report

    Purchase Report
     
    $129

    Overview

    The US book publishing industry consists of about 2,700 companies with combined annual revenue of about $25 billion. Major companies include John Wiley & Sons, McGraw-Hill, Pearson, and Scholastic, as well as publishing units of large media companies such as HarperCollins (owned by News Corp); Random House (owned by Bertelsmann); and Simon & Schuster (owned by CBS). The industry is highly concentrated: the top 50 companies generate about 80 percent of revenue.

    SIC: 2731

    NAICS: 511130

     

    Sample Questions & Answers

    How have changes in book readership impacted company revenues?

    Book sales in the US declined nearly 5 percent between 2009 and 2010, with adult fiction, mass market paperbacks, and audio books among the hardest-hit segments, according to Nielsen BookScan. Book publishers are facing threats from other sources of...

     

    How are publishers adapting to the rising demand for electronic books?

    Rising demand for electronic books that are cheaper to obtain and easier to use presents a new challenge to publishers. The explosion in e-readers such as Amazon's Kindle device indicate solid demand among consumers for new, low-cost content. However,...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planning.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Book Publishers Industry Report

      Purchase Report
       
      $129

      Bookstores Industry Report

      Purchase Report
       
      $129

      Overview

      The US bookstores industry includes about 10,000 stores with combined annual revenue of about $16 billion. Major companies include Barnes & Noble and Books-A-Million. The industry is highly concentrated: the 50 largest companies account for about 85 percent of sales.

      SIC: 5942

      NAICS: 451211

       

      Sample Questions & Answers

      How has the increased competition from online-only booksellers affected growth?

      Book sales for Internet and mail order retailers are estimated at about $7 billion, cutting into sales for bookstores. Since Amazon.com's introduction, traditional bookstore sales have gone from growing faster than total retail sales to growing more...

       

      How does the company plan to grow revenue when pricing has remained flat?

      Consumer prices for trade books (fiction, nonfiction, adult, children’s) remained flat between 2000 and 2010. Publishers indirectly set maximum retail prices, so retailers must rely on increased volume or decreased discounts to sustain profitability.

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunities

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planning.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Bookstores Industry Report

        Purchase Report
         
        $129

        Internet Publishing, Broadcasting & Search Portals Industry Report

        Purchase Report
         
        $129

        Overview

        The Internet publishing, broadcasting and search portal industry includes about 3,200 companies with combined annual revenue of about $40 billion. Major companies include Google, IAC, and Yahoo!. The industry is highly concentrated: the top 50 companies account for about 80 percent of revenue.

        SIC: 

        NAICS: 519130

         

        Sample Questions & Answers

        What are the company's primary sources of revenue?

        Most Internet publishing companies depend on advertising for most of their revenue. Advertising is cyclical and dependent on economic cycles, meaning that during an economic downturn revenues can be strained. During the recession of the late 2000s,...

         

        How much of the company's resources are invested in new technology developments?

        Companies dedicate significant resources to the development and expansion of new technologies. Often 10 percent or more of revenues are reinvested into R&D to ensure that companies keep pace with the market. Due to the low barriers to entry into the...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunities

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planning.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Internet Publishing, Broadcasting & Search Portals Industry Report

          Purchase Report
           
          $129

          Retail Sector Industry Report

          Purchase Report
           
          $129

          Overview

          The US retail industry includes about 1 million outlets with combined annual revenue of about $4 trillion. Major companies include Wal-Mart, Home Depot, Kroger, Costco, and Target. While large companies dominate some retail sectors (such as mass merchandisers and grocery stores), other sectors (such as auto dealers and convenience stores) are fragmented. Many specialty retailers are single-store operations.

          SIC: 5983, 5984, 5989, 5992, 5993, 5994, 5995, 5999, 7389, 5211, 5231, 5251, 5261, 5271, 5311, 5331, 5399, 5411, 5421, 5431, 5441, 5451, 5461, 5499, 5511, 5521, 5531, 5541, 5551, 5561, 5571, 5599, 5611, 5621, 5632, 5641, 5651, 5661, 5712, 5713, 5714, 5722, 5731, 5734, 5735, 5736, 5912, 5921, 5932, 5941, 5942, 5943, 5944, 5945, 5946, 5947, 5948, 5961, 5962

          NAICS: 445299, 445310, 446110, 446120, 446130, 446191, 446199, 447110, 447190, 448110, 448120, 448130, 448140, 448150, 448190, 448210, 448310, 454319, 454390, 448320, 451110, 451120, 451130, 451140, 451211, 451212, 451220, 452111, 452112, 452910, 452990, 453110, 453210, 453220, 453310, 453910, 453920, 453930, 453991, 453998, 454111, 454112, 454113, 454210, 454311, 454312, 441110, 441120, 441210, 441221, 441222, 441229, 441310, 441320, 442110, 442210, 442291, 442299, 443111, 443112, 443120, 443130, 444110, 444120, 444130, 444190, 444210, 444220, 445110, 445120, 445210, 445220, 445230, 445291, 445292

           

          Sample Questions & Answers

          How sensitive is the company's business to the economy?

          Economic factors, including personal income, consumer confidence, job growth, and interest rates, can greatly affect consumer spending and the retail sector. During recessionary periods, retail sales growth can slow drastically and even decline.

           

          How does the company compete with large retailers?

          In many retail segments, large companies dominate and hold the majority of the market. Even specialty retailers in fragmented markets must compete with mass merchandisers and warehouse clubs that offer a smaller selection of comparable merchandise at...

           

          To read this full Call Prep Question and others, purchase the full report.

           

          General Report Description

          Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

           

          Sections Included in Report

          • Industry Overview
          • Quarterly Industry Update
          • Business Challenges
          • Trends and Opportunities
          • Call Preparation Questions
          • Financial Information
          • Industry Forecast
          • Website and Media Links
          • Glossary of Acronyms

            Industry Report Highlights:

            • Recent Developments

              Stay up to date on crucial industry news that may affect your strategy.

            • Trends & Opportunities

              Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

            • Call Preparation Questions

              Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

            • Industry Forecast

              Identify growth and integrate projections in your own business planning.

            • Business Challenges

              Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

            • Executive Insight

              Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

            • Financial Information

              Increase your credibility and support your presentations by adding verifiable industry metrics.

            • Web Links & Acronyms

              Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

            Retail Sector Industry Report

            Purchase Report
             
            $129

            Newspaper Publishers Industry Report

            Purchase Report
             
            $129

            Overview

            The US newspaper publishing industry includes about 5,000 companies with combined annual revenue of about $35 billion. Large companies include Gannett, McClatchy, Advance Publications, Tribune Company, The Washington Post Company, and The New York Times Company. The industry is highly concentrated: the top 50 companies control almost 80 percent of the market. Many of the larger companies also own and operate TV stations.

            SIC: 2711

            NAICS: 511110

             

            Sample Questions & Answers

            How does the company deal with shifting advertising demand?

            Almost three-quarters of newspaper revenue comes from advertising, which typically falls during business slowdowns. Likewise, 75 percent of newspaper ad revenue is from local and national retailers, including clothing, shoe, and grocery stores; car...

             

            How does the company mitigate high newsprint and ink costs?

            Newsprint and ink costs dramatically impact newspaper publishers – newsprint is the second-largest cost after personnel and fluctuates greatly. Prices for newsprint routinely vary 35 percent or more within a year. Newspaper publishers have fewer...

             

            To read this full Call Prep Question and others, purchase the full report.

             

            General Report Description

            Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

             

            Sections Included in Report

            • Industry Overview
            • Quarterly Industry Update
            • Business Challenges
            • Trends and Opportunities
            • Call Preparation Questions
            • Financial Information
            • Industry Forecast
            • Website and Media Links
            • Glossary of Acronyms

              Industry Report Highlights:

              • Recent Developments

                Stay up to date on crucial industry news that may affect your strategy.

              • Trends & Opportunities

                Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

              • Call Preparation Questions

                Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

              • Industry Forecast

                Identify growth and integrate projections in your own business planning.

              • Business Challenges

                Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

              • Executive Insight

                Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

              • Financial Information

                Increase your credibility and support your presentations by adding verifiable industry metrics.

              • Web Links & Acronyms

                Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

              Newspaper Publishers Industry Report

              Purchase Report
               
              $129