Market Research & Polling Services Industry Report
Overview
The US market research services industry includes about 4,800 companies with combined annual revenue of about $17 billion. Major companies include Forrester Research, Gartner, IMS Health, SymphonyIRI, and Westat. The industry is concentrated: the top 50 companies generate about 55 percent of industry revenue.
SIC: 8732
NAICS: 541910
Sample Questions & Answers
How volatile is demand for the company's services?
Marketing research is sometimes seen as an expendable expense that may be cut in economic downturns or when corporations are struggling financially. Some research firms were hurt in the late 2000s recession when corporate profits fell. Firms...
What is the competitive strength of the company?
Success depends on employee skill and knowledge. Senior research analysts and consultants are valued for their knowledge and client relationships. Companies compete for a limited number of qualified professionals, and thus try to retain high...
To read this full Call Prep Question and others, purchase the full report.
General Report Description
Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.
Sections Included in Report
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends and Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms
Industry Report Highlights:
Recent Developments
Stay up to date on crucial industry news that may affect your strategy.Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.Industry Forecast
Identify growth and integrate projections in your own business planning.
Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.
Market Research & Polling Services Industry Report
Professional Services Sector Industry Report
Overview
The US professional services industry includes about 770,000 firms with combined annual revenue of more than $1 trillion. Major firms include Booz Allen Hamilton, Computer Sciences Corporation (CSC), Gensler, IBM, Jacobs Engineering Group, Omnicom, PricewaterhouseCoopers, and Skadden, Arps, Slate, Meagher & Flom. The industry is highly fragmented: the 50 largest firms account for less than 20 percent of revenue.
SIC: 8743, 8999, 0781, 0741, 7335, 4731, 5199, 6541, 7221, 7291, 7311, 7312, 7313, 7319, 7331, 8742, 7336, 7361, 7371, 7373, 7376, 7379, 7389, 7819, 8111, 8711, 8712, 8713, 8721, 8731, 8732, 8734, 8741
NAICS: 541940, 541990, 541110, 541120, 541191, 541199, 541211, 541213, 541214, 541219, 541310, 541430, 541490, 541511, 541512, 541513, 541519, 541611, 541612, 541613, 541614, 541618, 541620, 541690, 541711, 541712, 541720, 541810, 541820, 541830, 541840, 541850, 541860, 541870, 541890, 541910, 541921, 541922, 541930, 541320, 541330, 541340, 541350, 541360, 541370, 541380, 541410, 541420
Sample Questions & Answers
How does the firm adapt to lower demand during economic slowdowns?
Many corporate customers cut outside expenses or delay major projects when profits are low. The revenue of many professional firms dropped during the late 2000s recession; particularly hard-hit were advertising, engineering, and IT services firms.
How does the firm mitigate the risk that customers will sue?
Because of the greater involvement of professional firms in the operations of corporate customers, firms face greater risk of blame or liability if their advice proves faulty. Customers are quicker to blame advisers, and regulators are more likely to...
To read this full Call Prep Question and others, purchase the full report.
General Report Description
Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.
Sections Included in Report
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends and Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms
Industry Report Highlights:
Recent Developments
Stay up to date on crucial industry news that may affect your strategy.Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.Industry Forecast
Identify growth and integrate projections in your own business planning.
Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.
Professional Services Sector Industry Report
Computer Software Industry Report
Overview
The US computer software industry involves about 60,000 companies with combined annual revenue of about $240 billion. About 60 percent of industry revenue comes from software publishing; custom programming accounts for the remainder. Large companies include Adobe Systems, CA, Microsoft, Oracle, and Symantec. The US packaged software segment is concentrated: the 50 largest companies generate about 70 percent of revenue. The US custom programming segment is highly fragmented.
SIC: 7372
NAICS: 511210
Sample Questions & Answers
How does the company manage shifts in customer technology spending?
Demand for specific types of software depends on different end-user trends, but overall demand follows corporate and consumer spending on computers. Recessionary trends such as budget cuts and reduced access to credit result in declining computer...
How is the company addressing the shortened shelf-life of products?
Because of the rapid development of new products and technologies, software has a relatively short shelf-life. Although software may be in general use for many years, the effective sales period is short. Failure to develop new products or delays in...
To read this full Call Prep Question and others, purchase the full report.
General Report Description
Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.
Sections Included in Report
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends and Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms
Industry Report Highlights:
Recent Developments
Stay up to date on crucial industry news that may affect your strategy.Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.Industry Forecast
Identify growth and integrate projections in your own business planning.
Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.
Computer Software Industry Report
