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Omnicom Group Inc. Business Reports

Omnicom Group Inc. Overview

Address

437 Madison Ave. New York, 
NY 10022 United States
Phone: 212-415-3600
Fax:212-415-3530

Omnicom Group Inc. Rankings

#195 in FORTUNE 500 (May 2011) 
#S&P 500 
#195 in FORTUNE 1000 (May 2011)

Company Description

While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. More than 190 other firms in its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provide public relations and other marketing services.

Omnicom Group Inc. Company Profile Report

Purchase Report
 
$69

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • Company History
  • People
  • Biographies
  • Industry Information
  • Financial Summary
  • Annual Income Statement
  • Quarterly Cash Flow
  • Annual Balance Sheet
  • Quarterly Balance Sheet
  • Annual Cash Flow
  • Quarterly Income Statement
  • Earning Estimates
  • Financial Market Data
  • Historical Financials
  • Competitors List
  • Competitive Landscape

Company Profile Report Highlights

  • Company Description

    Quickly grasp how a company operates and understand its current business environment.

  • Industry Information

    Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

  • Biographies

    Learn the background and technology interests of the company's executives, to better understand possible growth directions.

  • Company History

    When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.

  • Key People

    Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

  • Company Financials

    Review key financial information to gauge health and growth potential.

Company Profile Report

Purchase Report
 
$69

    Choose below from the available Industry Reports related to 

  • Professional Services Sector Industry Report
  • Direct Marketing Services Industry Report
  • Market Research & Polling Services Industry Report
  • Public Relations Services Industry Report
  • Sales Promotion Services Industry Report
  • Advertising & Marketing Services Industry Report

Professional Services Sector Industry Report

Purchase Report
 
$129

Overview

The US professional services industry includes about 770,000 firms with combined annual revenue of more than $1 trillion. Major firms include Booz Allen Hamilton, Computer Sciences Corporation (CSC), Gensler, IBM, Jacobs Engineering Group, Omnicom, PricewaterhouseCoopers, and Skadden, Arps, Slate, Meagher & Flom. The industry is highly fragmented: the 50 largest firms account for less than 20 percent of revenue.

SIC: 8743, 8999, 0781, 0741, 7335, 4731, 5199, 6541, 7221, 7291, 7311, 7312, 7313, 7319, 7331, 8742, 7336, 7361, 7371, 7373, 7376, 7379, 7389, 7819, 8111, 8711, 8712, 8713, 8721, 8731, 8732, 8734, 8741

NAICS: 541940, 541990, 541110, 541120, 541191, 541199, 541211, 541213, 541214, 541219, 541310, 541430, 541490, 541511, 541512, 541513, 541519, 541611, 541612, 541613, 541614, 541618, 541620, 541690, 541711, 541712, 541720, 541810, 541820, 541830, 541840, 541850, 541860, 541870, 541890, 541910, 541921, 541922, 541930, 541320, 541330, 541340, 541350, 541360, 541370, 541380, 541410, 541420

 

Sample Questions & Answers

How does the firm adapt to lower demand during economic slowdowns?

Many corporate customers cut outside expenses or delay major projects when profits are low. The revenue of many professional firms dropped during the late 2000s recession; particularly hard-hit were advertising, engineering, and IT services firms.

 

How does the firm mitigate the risk that customers will sue?

Because of the greater involvement of professional firms in the operations of corporate customers, firms face greater risk of blame or liability if their advice proves faulty. Customers are quicker to blame advisers, and regulators are more likely to...

 

To read this full Call Prep Question and others, purchase the full report.

 

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

 

Sections Included in Report

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

    Industry Report Highlights:

    • Recent Developments

      Stay up to date on crucial industry news that may affect your strategy.

    • Trends & Opportunities

      Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

    • Call Preparation Questions

      Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

    • Industry Forecast

      Identify growth and integrate projections in your own business planning.

    • Business Challenges

      Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

    • Executive Insight

      Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

    • Financial Information

      Increase your credibility and support your presentations by adding verifiable industry metrics.

    • Web Links & Acronyms

      Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

    Professional Services Sector Industry Report

    Purchase Report
     
    $129

    Direct Marketing Services Industry Report

    Purchase Report
     
    $129

    Overview

    The US direct marketing services industry includes about 3,500 companies with combined annual revenue of about $10 billion. Major companies include Harte-Hanks, Valassis Communications, and Vertis. The industry is fragmented: the 50 largest firms account for about 45 percent of revenue.

    SIC: 7331

    NAICS: 541860

     

    Sample Questions & Answers

    What trend is the company seeing in demand for its services?

    Spending on direct marketing is highly sensitive to the financial health of the US economy. Marketing spending is often viewed as a discretionary expense that can be cut when corporate profits fall. Increased demand for direct marketing services...

     

    How has the growth of email affected the company's business?

    The continued shift from letter correspondence to email will likely force the US Postal Service to keep increasing rates on standard mail to cover costs. Mail volume has declined over the last several years, according to the USPS. Higher postal rates...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planning.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Direct Marketing Services Industry Report

      Purchase Report
       
      $129

      Market Research & Polling Services Industry Report

      Purchase Report
       
      $129

      Overview

      The US market research services industry includes about 4,800 companies with combined annual revenue of about $17 billion. Major companies include Forrester Research, Gartner, IMS Health, SymphonyIRI, and Westat. The industry is concentrated: the top 50 companies generate about 55 percent of industry revenue.

      SIC: 8732

      NAICS: 541910

       

      Sample Questions & Answers

      How volatile is demand for the company's services?

      Marketing research is sometimes seen as an expendable expense that may be cut in economic downturns or when corporations are struggling financially. Some research firms were hurt in the late 2000s recession when corporate profits fell. Firms...

       

      What is the competitive strength of the company?

      Success depends on employee skill and knowledge. Senior research analysts and consultants are valued for their knowledge and client relationships. Companies compete for a limited number of qualified professionals, and thus try to retain high...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunities

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planning.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Market Research & Polling Services Industry Report

        Purchase Report
         
        $129

        Public Relations Services Industry Report

        Purchase Report
         
        $129

        Overview

        The US public relations industry includes more than 7,000 companies with combined annual revenue of about $8 billion. Major companies include divisions of Omnicom, Interpublic, and WPP. The industry is fragmented: the top 50 companies account for about 40 percent of industry revenue.

        SIC: 8743

        NAICS: 541820

         

        Sample Questions & Answers

        How does the agency cope with economic swings?

        Marketing communication and PR are sometimes viewed as discretionary and may be cut in economic downturns or when corporations are struggling financially. Cutting spending with PR agencies allows companies to reduce expenses without layoffs. Many PR...

         

        How does the agency retain senior staff?

        Success depends on the intellectual capital and expertise of a company's employees. PR specialists build valued relationships with media members that can be easily transferred to other agencies. Companies compete for a limited number of qualified...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunities

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planning.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Public Relations Services Industry Report

          Purchase Report
           
          $129

          Sales Promotion Services Industry Report

          Purchase Report
           
          $129

          Overview

          The US sales promotion services industry includes about 8,000 companies with combined annual revenue of about $12 billion. Major companies include subsidiaries of large marketing firms such as Carlson Marketing and subsidiaries of major advertising agencies such as Omnicom and WPP. The industry is fragmented: the top 50 companies account for less than 30 percent of industry revenue.

          SIC: 5199

          NAICS: 541890

           

          Sample Questions & Answers

          What trend is the company seeing in sales?

          The sales promotion services industry depends on the health of the national economy and business profitability. Specific companies can be very sensitive to particular industries as most sales promotion companies are small and many cater to just a few...

           

          How have customer M&As affected the company’s business?

          Many of the sales promotion services industry’s best customers are undergoing substantial consolidation. Major customers of sales promotion items, such as banks and pharmaceutical, telecommunication, and high-tech companies, are frequent merger or...

           

          To read this full Call Prep Question and others, purchase the full report.

           

          General Report Description

          Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

           

          Sections Included in Report

          • Industry Overview
          • Quarterly Industry Update
          • Business Challenges
          • Trends and Opportunities
          • Call Preparation Questions
          • Financial Information
          • Industry Forecast
          • Website and Media Links
          • Glossary of Acronyms

            Industry Report Highlights:

            • Recent Developments

              Stay up to date on crucial industry news that may affect your strategy.

            • Trends & Opportunities

              Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

            • Call Preparation Questions

              Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

            • Industry Forecast

              Identify growth and integrate projections in your own business planning.

            • Business Challenges

              Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

            • Executive Insight

              Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

            • Financial Information

              Increase your credibility and support your presentations by adding verifiable industry metrics.

            • Web Links & Acronyms

              Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

            Sales Promotion Services Industry Report

            Purchase Report
             
            $129

            Advertising & Marketing Services Industry Report

            Purchase Report
             
            $129

            Overview

            The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $88 billion. Major companies include Interpublic, Omnicom, Valassis Communications, and the US operations of Publicis and WPP. The industry is fragmented: the top 50 companies generate about one-third of revenue.

            SIC: 8742, 7311, 7312, 7313, 8743, 5199, 7331, 7319

            NAICS: 541613, 541810, 541820, 541830, 541840, 541850, 541860, 541890, 541870

             

            Sample Questions & Answers

            How does the company cope with the cyclical nature of ad spending?

            Demand for advertising and marketing services is highly sensitive to the health of the overall economy. Spending by clients depends heavily on consumer confidence and retail sales. Agencies aim to maximize the usefulness of their campaigns during a...

             

            How reliant is the company on a few large customers?

            A majority of ad sales comes from a handful of conglomerates with multiple brands. Manufacturer, financial, and service industry consolidation has created larger ad accounts that require larger ad agencies. Many agencies have just a few customers,...

             

            To read this full Call Prep Question and others, purchase the full report.

             

            General Report Description

            Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

             

            Sections Included in Report

            • Industry Overview
            • Quarterly Industry Update
            • Business Challenges
            • Trends and Opportunities
            • Call Preparation Questions
            • Financial Information
            • Industry Forecast
            • Website and Media Links
            • Glossary of Acronyms

              Industry Report Highlights:

              • Recent Developments

                Stay up to date on crucial industry news that may affect your strategy.

              • Trends & Opportunities

                Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

              • Call Preparation Questions

                Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

              • Industry Forecast

                Identify growth and integrate projections in your own business planning.

              • Business Challenges

                Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

              • Executive Insight

                Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

              • Financial Information

                Increase your credibility and support your presentations by adding verifiable industry metrics.

              • Web Links & Acronyms

                Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

              Advertising & Marketing Services Industry Report

              Purchase Report
               
              $129

              Omnicom Group Inc. Overview

              Top 3 Competitors

              Company: Aegis Group plc
              Location: London, United Kingdom

              Company: Dentsu Inc.
              Location: Tokyo, Japan

              Company: Hakuhodo Inc.
              Location: Tokyo, Japan

              Industries where Omnicom Group Inc. Competes

              Advertising & Marketing Services
              Read More

              Advertising Agencies
              Read More

              Direct Marketing Services
              Read More

              Market Research & Polling Services
              Read More

              Public Relations Services
              Read More

              Sales Promotion Services
              Read More

              Competitive Landscape Brief

              Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers.

              Omnicom Group Inc. Competitive Landscape

              Purchase Report
               
              $69

              Providing a complete view of how this company and its competitors stack up against one another, the Competitive Landscape report includes benchmarks on over 30 parameters related to sales, employees, market cap, profitability, and growth. Exclusive to Hoover's, this landscape can be used to conduct competitive analysis, inform corporate strategy, and identify trends.

               

              Sections Included in Report

              • Key Numbers
              • Profitability
              • Valuation
              • Operations
              • Financial Ratios
              • Per Share Data ($)
              • Growth Statistics
              • *Data provided for 3 to 30 competitors

                Company Landscape Report Highlights

                • Competitors List

                  Identify specific primary and secondary competitors, allowing you evaluate the chances of successfully introducing new products.

                • Competitive Landscape

                  Access detailed financial metrics on a company's top competitors, so you can quickly determine their relative health and add credibility-boosting quantitative data to your presentations.

                Competitive Landscape Report

                Purchase Report
                 
                $69

                Omnicom Group Inc. Overview

                Address

                437 Madison Ave. New York, 
                NY 10022 United States
                Phone: 212-415-3600
                Fax:212-415-3530

                Omnicom Group Inc. Rankings

                #195 in FORTUNE 500 (May 2011) 
                #S&P 500 
                #195 in FORTUNE 1000 (May 2011)

                Company Description

                While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. More than 190 other firms in its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provide public relations and other marketing services.

                Omnicom Group Inc. Spotlight on IT

                Purchase Report
                 
                $300

                Hoover’s Spotlight Reports on IT give you a look inside of IT departments of top companies, making it easier for you to learn, prepare, and sell to the IT professionals that lead them. These reports reveal the software and platforms that are currently in use, an overview of the IT department and their strategy, and the IT leaders that make the decisions.

                 

                Sections Included in Report

                • Company Overview
                • IT Strategy
                • IT Highlights
                • IT Executives
                • IT Contacts
                • Recent News and Activity
                • Conversation Starters
                • Industry Data
                • Major Subsidiaries and Locations

                  Information Technology Report Highlights

                  • Company Overview

                    Quickly grasp how company operates and understand their current business environment, ensuring you make the right first impression with minimal time invested.

                  • IT Highlights

                    Be in the know about a company's current infrastructure before you make contact with the list of applications, software, and hardware presently in use.

                  • IT Contacts

                    Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you don't waste time talking to the wrong contact.

                  • Conversation Starters

                    Gain instant rapport by engaging you sales prospect as a fellow industry "insider," thanks to these carefully-designed call preparation question (with answers).

                  • Major Subsidiaries & Locations

                    Uncover new cross-sell and up-sell opportunities by exploring the company's corporate relationships.

                  • Business Challenges

                    Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

                  • IT Strategy

                    Identify industry trends, opportunities, and challenges that a company is facing right now - often directly from the mouths of its own executives.

                  • IT Executives

                    Learn the background and technology interests of the company's IT executives, allowing you to strategically position your product in a way that's compatible with their vision.

                  • Recent News & Activity

                    Stay connected to your prospects and customers by communicating with them about recent developments that affect their business.

                  • Industry Data

                    Find the SIC and NAICS codes for the oftentimes disparate industries a company does business in to ensure your sales presentation delivers a wide-reaching and compelling value proposition.
                  Purchase Report
                   
                  $300