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Mrs. Fields' Original Cookies, Inc. Business Reports

Mrs. Fields' Original Cookies, Inc. Overview

Address

2855 E. Cottonwood Pkwy.,
Ste. 400 Salt Lake City, 
UT 84121 United States
Phone: 801-736-5600
Fax:801-736-5970
Toll Free:800-266-5437

Company Description

Mrs. Fields helps fill gaps between your three square meals. Mrs. Fields' Original Cookies is one of the largest premium snack-food stand franchisors in the US with about 400 of its flagship Mrs. Fields outlets and 100 overseas. The franchised stores, mostly located in shopping malls, airports, and other high-traffic areas, specialize in brownies, cookies, and other baked goods. The company also runs a chain of 800 franchised TCBY frozen yogurt stands. In addition to its chains, Mrs. Fields sells gift items online and through catalogs, and it sells branded goods through other retail stores. Founder Debbi Fields opened her first cookie stand in 1977. Private equity firm Capricorn Management owns the company.

Mrs. Fields' Original Cookies, Inc. Company Profile Report

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$49

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • People
  • Biographies
  • Historical Events
  • Industry Information
  • Financial Summary
  • Historical Financials
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.

    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.

    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.

    • Key People

      Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

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    Overview

    About 12,000 oncologists practice in the US, according to the American Medical Association. Large companies include Aptium Oncology, Dana-Farber Cancer Institute, Memorial Sloan-Kettering Cancer Center, and MD Anderson Cancer Center.

    SIC: 8011

    NAICS: 621111

     

    Sample Questions & Answers

    How does the practice manage ethical concerns tied to end-of-life care?

    Because cancer has a high morbidity rate, oncologists face ethical issues in dealing with patients' treatment wishes and death. Oncologists typically help patients choose appropriate treatments, when to stop treatment, whether to enter clinical...

     

    How dependent is the practice on the federal government for medical reimbursements or research funding?

    Oncologists often rely on government spending in the form of Medicare and Medicaid reimbursement for treatment and National Cancer Institute funding of clinical research trials. Private insurers typically base their reimbursement rates on Medicare.

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
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      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planning.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

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      Sample Questions & Answers

      How have changes in food and beverage costs affected the company's profitability?

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      How has the company's competition changed over time?

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      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunities

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planning.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

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