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MGA Entertainment, Inc. Business Reports

MGA Entertainment, Inc. Overview

Address

16300 Roscoe Blvd.,
Ste. 150 Van Nuys, 
CA 91406 United States
Phone: 818-894-2525
Fax:818-894-8094
Toll Free:800-222-4685

Company Description

Move over Bratz, MGA Entertainment is making room in its lineup for some fresh faces. The company, which has been engaged in an epic legal battle over its marquee product -- the trendy Bratz doll collection -- with archrival Mattel, makes fashion dolls under the Moxie Girlz, Best Friends Club, and Bitty Buttons names. It owns Little Tikes (maker of the iconic Cozy Coupe), and it also produces lifelike baby dolls under the BABY born name, Rescue Pets and My ePets brand plush animals, and tabletop games by the MGA Games division. Founded in 1982 as ABC Electronics, the firm later changed its name to Micro Games of America and then shortened it to MGA when its focus shifted from games to dolls in the late '90s.

MGA Entertainment, Inc. Company Profile Report

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$29

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • People
  • Biographies
  • Industry Information
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.

    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.

    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.

    • Key People

      Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

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      Choose below from the available Industry Reports related to 

    • Toy & Game Manufacturing Industry Report

    Toy & Game Manufacturing Industry Report

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    Overview

    The US toy manufacturing industry includes about 700 companies and has annual revenue of $20 billion. Almost all manufacturing is conducted in overseas factories, primarily in China. Major companies include Mattel, Hasbro, and MGA Entertainment, as well as gaming hardware division of Microsoft. The industry is highly concentrated: the top 50 companies generate about 75 percent of revenue.

    SIC: 3944, 3942

    NAICS: 339931, 339932

     

    Sample Questions & Answers

    How has the company been challenged dealing with foreign contract manufacturers?

    Companies depend greatly on Chinese contract manufacturers, which produce the majority of the world's toys. China's low labor costs have driven decreases in the number of US doll and stuffed toy manufacturers, and in total US toy manufacturing...

     

    How does the company address growing competition from electronic entertainment?

    As part of the phenomenon "Kids Getting Older Younger," children are maturing faster and switching from traditional toys to consumer electronics and computer games. Between 2005 and 2009, usage of digital music players among children under 14...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planning.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Toy & Game Manufacturing Industry Report

      Purchase Report
       
      $129