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Ketchum Inc. Business Reports

Ketchum Inc. Overview

Address

Bahnstraße 2  Düsseldorf , 
 40212 Germany
Phone: +49-211-9541-2154
Fax:646-935-4499

Company Description

Ketchum is one of the world's largest PR firms. The unit of advertising giant Omnicom operates through more than 100 offices spanning nearly 70 countries in the Americas, Asia, and Europe. Ketchum operates through five practices: brand marketing, corporate communications, food and nutrition, health care, and technology. The company also has specialty areas devoted to digital, global research, clinical trial recruitment, and change management, while Ketchum Sports & Entertainment unit forges relationships between brands and Hollywood, assists with contract negotiations for celebrities, and negotiates spokesperson appearances. The firm was founded in 1923 by Pittsburgh-based fundraiser George Ketchum.

Ketchum Inc. Company Profile Report

Purchase Report
 
$49

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • People
  • Biographies
  • Industry Information
  • Financial Summary
  • Historical Financials
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.

    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.

    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up tp speed on a company's history.

    • Key People

      Uncover the roles and responsiblities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

    Purchase Report
     
    $49

      Choose below from the available Industry Reports related to 

    • Advertising & Marketing Services Industry Report
    • Public Relations Services Industry Report
    • Professional Services Sector Industry Report

    Advertising & Marketing Services Industry Report

    Purchase Report
     
    $129

    Overview

    The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $88 billion. Major companies include Interpublic, Omnicom, Valassis Communications, and the US operations of Publicis and WPP. The industry is fragmented: the top 50 companies generate about one-third of revenue.

    SIC: 8742, 7311, 7312, 7313, 8743, 5199, 7331, 7319

    NAICS: 541613, 541810, 541820, 541830, 541840, 541850, 541860, 541890, 541870

     

    Sample Questions & Answers

    How does the company cope with the cyclical nature of ad spending?

    Demand for advertising and marketing services is highly sensitive to the health of the overall economy. Spending by clients depends heavily on consumer confidence and retail sales. Agencies aim to maximize the usefulness of their campaigns during a...

     

    How reliant is the company on a few large customers?

    A majority of ad sales comes from a handful of conglomerates with multiple brands. Manufacturer, financial, and service industry consolidation has created larger ad accounts that require larger ad agencies. Many agencies have just a few customers,...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunies

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planing.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Advertising & Marketing Services Industry Report

      Purchase Report
       
      $129

      Public Relations Services Industry Report

      Purchase Report
       
      $129

      Overview

      The US public relations industry includes more than 7,000 companies with combined annual revenue of about $8 billion. Major companies include divisions of Omnicom, Interpublic, and WPP. The industry is fragmented: the top 50 companies account for about 40 percent of industry revenue.

      SIC: 8743

      NAICS: 541820

       

      Sample Questions & Answers

      How does the agency cope with economic swings?

      Marketing communication and PR are sometimes viewed as discretionary and may be cut in economic downturns or when corporations are struggling financially. Cutting spending with PR agencies allows companies to reduce expenses without layoffs. Many PR...

       

      How does the agency retain senior staff?

      Success depends on the intellectual capital and expertise of a company's employees. PR specialists build valued relationships with media members that can be easily transferred to other agencies. Companies compete for a limited number of qualified...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunies

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planing.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Public Relations Services Industry Report

        Purchase Report
         
        $129

        Professional Services Sector Industry Report

        Purchase Report
         
        $129

        Overview

        The US professional services industry includes about 770,000 firms with combined annual revenue of more than $1 trillion. Major firms include Booz Allen Hamilton, Computer Sciences Corporation (CSC), Gensler, IBM, Jacobs Engineering Group, Omnicom, PricewaterhouseCoopers, and Skadden, Arps, Slate, Meagher & Flom. The industry is highly fragmented: the 50 largest firms account for less than 20 percent of revenue.

        SIC: 8743, 8999, 0781, 0741, 7335, 4731, 5199, 6541, 7221, 7291, 7311, 7312, 7313, 7319, 7331, 8742, 7336, 7361, 7371, 7373, 7376, 7379, 7389, 7819, 8111, 8711, 8712, 8713, 8721, 8731, 8732, 8734, 8741

        NAICS: 541940, 541990, 541110, 541120, 541191, 541199, 541211, 541213, 541214, 541219, 541310, 541430, 541490, 541511, 541512, 541513, 541519, 541611, 541612, 541613, 541614, 541618, 541620, 541690, 541711, 541712, 541720, 541810, 541820, 541830, 541840, 541850, 541860, 541870, 541890, 541910, 541921, 541922, 541930, 541320, 541330, 541340, 541350, 541360, 541370, 541380, 541410, 541420

         

        Sample Questions & Answers

        How does the firm adapt to lower demand during economic slowdowns?

        Many corporate customers cut outside expenses or delay major projects when profits are low. The revenue of many professional firms dropped during the late 2000s recession; particularly hard-hit were advertising, engineering, and IT services firms.

         

        How does the firm mitigate the risk that customers will sue?

        Because of the greater involvement of professional firms in the operations of corporate customers, firms face greater risk of blame or liability if their advice proves faulty. Customers are quicker to blame advisers, and regulators are more likely to...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunies

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planing.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Professional Services Sector Industry Report

          Purchase Report
           
          $129