Script section containing code for Liveperson Chat Solution

Hoover's - A D&B Company - We Make It Easier
Hoovers > Companies > Kellogg U.S. Snacks Division > Kellogg U.S. Snacks Division Business Reports

Kellogg U.S. Snacks Division Business Reports

Kellogg U.S. Snacks Division Overview

Address

1 Kellogg Sq. Battle Creek, 
MI 49016 United States
Phone: 269-961-2000
Fax:269-961-2871

Company Description

Breakfast cereal icon Tony the Tiger may have threatened to gobble Ernie the Elf of cookie fame when Kellogg took over Keebler, but Kellogg's US snacks division is proof that cookies, and their acquisition, make good business. Part of food giant Kellogg, the division is one of the top cookie and cracker makers in the country. Its Keebler and Sunshine labels include Fudge Shoppe cookies and Sandies shortbread. The division also makes Cheez-It snack crackers as well as Famous Amos cookies. Beyond cookies and crackers, Kellogg stocks food retailers' shelves with Pop-Tarts toaster pastries as well as cereal snacks, including Rice Krispies Treats and Nutri-Grain Bars. Snacks account for about 30% of Kellogg's sales.

Kellogg U.S. Snacks Division Company Profile Report

Purchase Report
 
$29

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • Company History
  • People
  • Biographies
  • Historical Events
  • Industry Information
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.

    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.

    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up tp speed on a company's history.

    • Key People

      Uncover the roles and responsiblities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

    Purchase Report
     
    $29

      Choose below from the available Industry Reports related to 

    • Cookie & Cracker Manufacturing Industry Report
    • Bakery Product Manufacturing Industry Report

    Cookie & Cracker Manufacturing Industry Report

    Purchase Report
     
    $129

    Overview

    The US cookie and cracker manufacturing industry includes about 300 companies with combined annual revenue of about $11 billion. Major companies include Kraft's Nabisco subsidiary, Kellogg's US Snacks Division, Campbell Soup's Pepperidge Farms unit, Snyder's-Lance, Interbake Foods, and Otis Spunkmeyer. The industry is highly concentrated: the top 50 companies account for more than 90 percent of industry revenue.

    SIC: 2052

    NAICS: 311821

     

    Sample Questions & Answers

    Who are the company's primary competitors?

    The cookie and cracker industry competes with a number of other impulse purchases and snacking options, including potato chips, nuts, energy bars, in-store bakery items, fast food, and baking at home. Cookies and crackers are indulgence items that...

     

    How do volatile ingredient prices affect the company?

    The price of critical commodity inputs such as wheat flour, shortening, soybean oil, corn sweetener, and chocolate can increase significantly due to poor farm yields, unpredictable weather patterns, high import tariffs, and government farm subsidies.

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunies

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planing.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Cookie & Cracker Manufacturing Industry Report

      Purchase Report
       
      $129

      Bakery Product Manufacturing Industry Report

      Purchase Report
       
      $129

      Overview

      The US bakery industry includes about 2,800 commercial bakeries with combined annual revenue of about $30 billion, along with about 6,000 retail bakeries with combined annual revenue of about $3 billion. Major companies include Hostess Brands and Flowers Foods, plus the US operations of Mexico's Grupo Bimbo. The commercial side of the industry is concentrated: the 50 largest companies generate 75 percent of revenue. The retail side of the industry is highly fragmented: the 50 largest companies generate about 15 percent of revenue, and the typical company operates just one facility.

      SIC: 2051, 2053, 5461

      NAICS: 311811, 311812, 311813

       

      Sample Questions & Answers

      How does the bakery protect against higher raw material costs?

      The costs of major raw materials, such as wheat, vegetable oils, fuel for delivery fleets, and natural gas for ovens, can change rapidly. Producer prices for wheat and vegetable oil can vary more than 40 percent during a year; commercial customer...

       

      How do supermarket bakeries challenge the company?

      Consolidation in the supermarket industry has produced large chains that can efficiently operate their own bakeries. Publix operates several bakery plants to supply its stores in the Southeast. Grocery-owned bakeries typically supply "fresh-baked"...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunies

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planing.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Bakery Product Manufacturing Industry Report

        Purchase Report
         
        $129