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Kellogg North America Business Reports

Kellogg North America Overview

Address

1 Kellogg Square Battle Creek, 
MI 49016 United States
Phone: 269-961-2000
Fax:269-961-2871
Toll Free:800-962-1413

Company Description

Kellogg North America kick starts the day for sleepyheads small and large in Canada and the US. The company, which produces a slew of cereal brands, claims more than a one-third share of the cereal market in North America. Along with breakfast-time brands Corn Flakes, Special K, and Fruit Loops, Kellogg North America markets an A to Z list of other breakfast products, snacks, and frozen food items to consumers. The company accounts for two-thirds of its parent's sales, fueled by iconic labels, including its namesake Kellogg's, Pop-Tarts toaster pastries, Eggo, and Morningstar Farms, Austin snacks, Cheez-It crackers, Famous Amos cookies, as well as Keebler cookies, crackers, Nutri-Grain cereal bars, and more.

Kellogg North America Company Profile Report

Purchase Report
 
$29

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • People
  • Biographies
  • Historical Events
  • Industry Information
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.

    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.

    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up tp speed on a company's history.

    • Key People

      Uncover the roles and responsiblities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

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    $29

      Choose below from the available Industry Reports related to 

    • Cookie & Cracker Manufacturing Industry Report
    • Fruit & Vegetable Processing Industry Report
    • Breakfast Cereal Manufacturing Industry Report

    Cookie & Cracker Manufacturing Industry Report

    Purchase Report
     
    $129

    Overview

    The US cookie and cracker manufacturing industry includes about 300 companies with combined annual revenue of about $11 billion. Major companies include Kraft's Nabisco subsidiary, Kellogg's US Snacks Division, Campbell Soup's Pepperidge Farms unit, Snyder's-Lance, Interbake Foods, and Otis Spunkmeyer. The industry is highly concentrated: the top 50 companies account for more than 90 percent of industry revenue.

    SIC: 2052

    NAICS: 311821

     

    Sample Questions & Answers

    Who are the company's primary competitors?

    The cookie and cracker industry competes with a number of other impulse purchases and snacking options, including potato chips, nuts, energy bars, in-store bakery items, fast food, and baking at home. Cookies and crackers are indulgence items that...

     

    How do volatile ingredient prices affect the company?

    The price of critical commodity inputs such as wheat flour, shortening, soybean oil, corn sweetener, and chocolate can increase significantly due to poor farm yields, unpredictable weather patterns, high import tariffs, and government farm subsidies.

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunies

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planing.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Cookie & Cracker Manufacturing Industry Report

      Purchase Report
       
      $129

      Fruit & Vegetable Processing Industry Report

      Purchase Report
       
      $129

      Overview

      The US fruit and vegetable processing industry includes about 1,300 companies with combined annual revenue of about $64 billion. Major companies include Del Monte, Heinz, JR Simplot, and Ocean Spray; and divisions of large food companies such as ConAgra and General Mills. The industry is concentrated: the 50 largest companies generate about 70 percent of revenue.

      SIC: 2032, 2033, 2034, 2037, 2038

      NAICS: 311422, 311421, 311412, 311423, 311411

       

      Sample Questions & Answers

      How does the company protect against changes in raw material and crop prices?

      Crop yields and prices can change yearly due to weather, disease, and supply and demand. Processors sell large quantities of commodity products at fairly low prices; however, if a crop yield is poor, the processor usually can't raise prices enough to...

       

      How dependent is the company on its larger customers?

      Consolidation in the grocery and restaurant industries and the rise of mass food merchandisers, like Costco and Wal-Mart, has funneled demand through fewer but larger customers. Local and regional processors may depend on just a few customers for the...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunies

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planing.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Fruit & Vegetable Processing Industry Report

        Purchase Report
         
        $129

        Breakfast Cereal Manufacturing Industry Report

        Purchase Report
         
        $129

        Overview

        The US breakfast cereal manufacturing industry includes about 30 companies with combined annual revenue of about $11 billion. Major companies include Kellogg, General Mills, Post Foods, and Quaker (owned by PepsiCo). The industry is highly concentrated: the top four companies account for 80 percent of revenue.

        SIC: 2043

        NAICS: 311230

         

        Sample Questions & Answers

        How dependent is the company on the success of ready-to-eat cereal?

        Cereal manufacturers depend highly on a single type of product (cold, ready-to-eat cereal) that's overwhelmingly consumed at a single time of day. Because cereal with milk can't be easily consumed on-the-go, busy families and professionals may be...

         

        How does the company manage commodity price swings?

        The price and availability of cereal grains can fluctuate sharply due to farm yield, weather patterns, and government farm subsidies. Wheat, corn, and oat prices routinely swing 10 percent or more from year-to-year. Price and supply instability isn't...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunies

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planing.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Breakfast Cereal Manufacturing Industry Report

          Purchase Report
           
          $129