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Kellogg Company Business Reports

Kellogg Company Overview

Address

1 Kellogg Sq. Battle Creek, 
MI 49016 United States
Phone: 269-961-2000
Fax:269-961-2871
Toll Free:800-962-1413

Kellogg Company Rankings

#199 in FORTUNE 500 (May 2011) 
#S&P 500 
#478 in FT Global 500 (June 2011)

Company Description

Location as irony -- Battle Creek, Michigan-based Kellogg Company is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills. (General Mills' fiscal 2010 sales totaled about $14.8 billion, compared to Kellogg's second place $12.4 billion.) But Kellogg boasts many a familiar brand name, including Kellogg's Corn Flakes, Frosted Flakes, Corn Pops, and Rice Krispies. And while the company fills many a cereal bowl every morning, it puffs up its bottom line with snacks and cookies (Keebler, Cheez-It, and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain and Bear Naked cereal bars. Its products are sold in more than 180 countries worldwide.

Kellogg Company Company Profile Report

Purchase Report
 
$69

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • Company History
  • People
  • Biographies
  • Historical Events
  • Industry Information
  • Financial Summary
  • Annual Income Statement
  • Quarterly Cash Flow
  • Annual Balance Sheet
  • Quarterly Balance Sheet
  • Annual Cash Flow
  • Quarterly Income Statement
  • Earning Estimates
  • Financial Market Data
  • Historical Financials
  • Competitors List
  • Competitive Landscape

Company Profile Report Highlights

  • Company Description

    Quickly grasp how a company operates and understand its current business environment.

  • Industry Information

    Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

  • Biographies

    Learn the background and technology interests of the company's executives, to better understand possible growth directions.

  • Company History

    When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up tp speed on a company's history.

  • Key People

    Uncover the roles and responsiblities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

  • Company Financials

    Review key financial information to gauge health and growth potential.

Company Profile Report

Purchase Report
 
$69

    Choose below from the available Industry Reports related to 

  • Breakfast Cereal Manufacturing Industry Report
  • Cookie & Cracker Manufacturing Industry Report
  • Fruit & Vegetable Processing Industry Report
  • Snack Foods Manufacturing Industry Report

Breakfast Cereal Manufacturing Industry Report

Purchase Report
 
$129

Overview

The US breakfast cereal manufacturing industry includes about 30 companies with combined annual revenue of about $11 billion. Major companies include Kellogg, General Mills, Post Foods, and Quaker (owned by PepsiCo). The industry is highly concentrated: the top four companies account for 80 percent of revenue.

SIC: 2043

NAICS: 311230

 

Sample Questions & Answers

How dependent is the company on the success of ready-to-eat cereal?

Cereal manufacturers depend highly on a single type of product (cold, ready-to-eat cereal) that's overwhelmingly consumed at a single time of day. Because cereal with milk can't be easily consumed on-the-go, busy families and professionals may be...

 

How does the company manage commodity price swings?

The price and availability of cereal grains can fluctuate sharply due to farm yield, weather patterns, and government farm subsidies. Wheat, corn, and oat prices routinely swing 10 percent or more from year-to-year. Price and supply instability isn't...

 

To read this full Call Prep Question and others, purchase the full report.

 

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

 

Sections Included in Report

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

    Industry Report Highlights:

    • Recent Developments

      Stay up to date on crucial industry news that may affect your strategy.

    • Trends & Opportunies

      Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

    • Call Preparation Questions

      Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

    • Industry Forecast

      Identify growth and integrate projections in your own business planing.

    • Business Challenges

      Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

    • Executive Insight

      Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

    • Financial Information

      Increase your credibility and support your presentations by adding verifiable industry metrics.

    • Web Links & Acronyms

      Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

    Breakfast Cereal Manufacturing Industry Report

    Purchase Report
     
    $129

    Cookie & Cracker Manufacturing Industry Report

    Purchase Report
     
    $129

    Overview

    The US cookie and cracker manufacturing industry includes about 300 companies with combined annual revenue of about $11 billion. Major companies include Kraft's Nabisco subsidiary, Kellogg's US Snacks Division, Campbell Soup's Pepperidge Farms unit, Snyder's-Lance, Interbake Foods, and Otis Spunkmeyer. The industry is highly concentrated: the top 50 companies account for more than 90 percent of industry revenue.

    SIC: 2052

    NAICS: 311821

     

    Sample Questions & Answers

    Who are the company's primary competitors?

    The cookie and cracker industry competes with a number of other impulse purchases and snacking options, including potato chips, nuts, energy bars, in-store bakery items, fast food, and baking at home. Cookies and crackers are indulgence items that...

     

    How do volatile ingredient prices affect the company?

    The price of critical commodity inputs such as wheat flour, shortening, soybean oil, corn sweetener, and chocolate can increase significantly due to poor farm yields, unpredictable weather patterns, high import tariffs, and government farm subsidies.

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunies

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planing.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Cookie & Cracker Manufacturing Industry Report

      Purchase Report
       
      $129

      Fruit & Vegetable Processing Industry Report

      Purchase Report
       
      $129

      Overview

      The US fruit and vegetable processing industry includes about 1,300 companies with combined annual revenue of about $64 billion. Major companies include Del Monte, Heinz, JR Simplot, and Ocean Spray; and divisions of large food companies such as ConAgra and General Mills. The industry is concentrated: the 50 largest companies generate about 70 percent of revenue.

      SIC: 2032, 2033, 2034, 2037, 2038

      NAICS: 311422, 311421, 311412, 311423, 311411

       

      Sample Questions & Answers

      How does the company protect against changes in raw material and crop prices?

      Crop yields and prices can change yearly due to weather, disease, and supply and demand. Processors sell large quantities of commodity products at fairly low prices; however, if a crop yield is poor, the processor usually can't raise prices enough to...

       

      How dependent is the company on its larger customers?

      Consolidation in the grocery and restaurant industries and the rise of mass food merchandisers, like Costco and Wal-Mart, has funneled demand through fewer but larger customers. Local and regional processors may depend on just a few customers for the...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunies

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planing.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Fruit & Vegetable Processing Industry Report

        Purchase Report
         
        $129

        Snack Foods Manufacturing Industry Report

        Purchase Report
         
        $129

        Overview

        The US snack foods manufacturing industry includes about 500 companies with combined annual revenue of $27 billion. Major companies include PepsiCo's Frito-Lay, Kraft's Nabisco subsidiary, Diamond Foods, Snyder's-Lance, and ConAgra Foods. The industry is highly concentrated: the top 50 companies account for 90 percent of industry revenue.

        SIC: 2068, 2052

        NAICS: 311911, 311919

         

        Sample Questions & Answers

        How does the company limit the risk of volatile commodity prices?

        The price of critical commodity inputs such as corn, tree nuts, soybean and cottonseed oil, and potatoes can increase significantly due to poor farm yields, unpredictable weather patterns, and market reactions to government farm subsidies. Tree nuts...

         

        How difficult is raising prices to consumers?

        The snack food industry competes with a number of other impulse purchases and snacking options, including cookies, crackers, candy, energy bars, in-store bakery items, fast food, and baking at home. Salty snacks are among the first foods eliminated...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunies

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planing.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Snack Foods Manufacturing Industry Report

          Purchase Report
           
          $129

          Kellogg Company  Overview

          Top 3 Competitiors

          Company: Amy's Kitchen, Inc.
          Location: Petaluma, CA

          Company: Barbara's Bakery Inc.
          Location: Petaluma, CA

          Company: Bob's Red Mill Natural Foods, Inc.
          Location: Milwaukie, OR

          Industries where Kellogg Company Competes

          Breakfast Cereal Manufacturing
          Read More

          Food Manufacturing
          Read More

          Fruit & Vegetable Processing
          Read More

          Grain Product Manufacturing
          Read More

          Cookie & Cracker Manufacturing
          Read More

          Snack Foods Manufacturing
          Read More

          Competitive Landscape Brief

          Consumer taste and population growth drive demand in the consumer sector, while economic growth of businesses, like restaurants and hotels, drives demand in the commercial sector. The profitability of individual companies depends on effectively managing raw ingredient costs, efficient operations, and effective marketing. Large companies have scale advantages in purchasing, distribution, manufacturing, and marketing. Small companies can compete effectively by offering specialized products or serving a local market. The industry is capital-intensive: average annual revenue per worker is about $600,000. Imports of roasted coffee and tea are 20 percent of the US market; exports are about 10 percent of US production. Part of the international export market is instant coffee. The US is the world’s largest importer of green coffee beans because, with the exception of Hawaii and Puerto Rico, the US climate can't support coffee trees and tea plants. Coffee and tea manufacturers face intense competition from other beverage companies, especially soft drink, bottled water, and juice manufacturers. The US is the largest coffee consumer in the world.

          Kellogg Company Competitive Landscape

          Purchase Report
           
          $69

          Providing a complete view of how this company and its competitors stack up against one another, the Competitive Landscape report includes benchmarks on over 30 parameters related to sales, employees, market cap, profitability, and growth. Exclusive to Hoover's, this landscape can be used to conduct competitive analysis, inform corporate strategy, and identify trends.

           

          Sections Included in Report

          • Key Numbers
          • Profitability
          • Valuation
          • Operations
          • Financial Ratios
          • Per Share Data ($)
          • Growth Statistics
          • *Data provided for 3 to 30 competitors

            Company Landscape Report Highlights

            • Competitors List

              Identify specific primary and secondary competitors, allowing you evaluate the chances of sucessfully introducing new products.

            • Competive Landscape

              Acess detailed financial metrics on a company's top competitors, so you can quickly determine their relative health and add credibility-boosting quantitative data to your presentations.

            Competitive Landscape Report

            Purchase Report
             
            $69

            Kellogg Company Overview

            Address

            1 Kellogg Sq. Battle Creek, 
            MI 49016 United States
            Phone: 269-961-2000
            Fax:269-961-2871
            Toll Free:800-962-1413

            Kellogg Company Rankings

            #199 in FORTUNE 500 (May 2011) 
            #S&P 500 
            #478 in FT Global 500 (June 2011)

            Company Description

            Location as irony -- Battle Creek, Michigan-based Kellogg Company is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills. (General Mills' fiscal 2010 sales totaled about $14.8 billion, compared to Kellogg's second place $12.4 billion.) But Kellogg boasts many a familiar brand name, including Kellogg's Corn Flakes, Frosted Flakes, Corn Pops, and Rice Krispies. And while the company fills many a cereal bowl every morning, it puffs up its bottom line with snacks and cookies (Keebler, Cheez-It, and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain and Bear Naked cereal bars. Its products are sold in more than 180 countries worldwide.

            Kellogg Company Spotlight on IT

            Purchase Report
             
            $300

            Hoover’s Spotlight Reports on IT give you a look inside of IT departments of top companies, making it easier for you to learn, prepare, and sell to the IT professionals that lead them. These reports reveal the software and platforms that are currently in use, an overview of the IT department and their strategy, and the IT leaders that make the decisions.

             

            Sections Included in Report

            • Company Overview
            • IT Strategy
            • IT Highlights
            • IT Executives
            • IT Contacts
            • Recent News and Activity
            • Conversation Starters
            • Industry Data
            • Major Subsidiaries and Locations

              Information Technology Report Highlights

              • Company Overview

                Quickly grasp how company operates and understand their current business environment, ensuring you make the right first impression with minimal time invested.

              • IT Highlights

                Be in the know about a company's current infrastructure before you make contact with the list of applications, software, and hardware presently in use.

              • IT Contacts

                Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you don't wast time talking to the wrong contact.

              • Conversation Starters

                Gain instant rapport by engaging you sales prospect as a fellow industry "insider," thanks to these carefully-designed call preparatiion question (with answers).

              • Major Subsidiaries & Locations

                Uncover new cross-sell and up-sell opportunities by exploring the company's corporate relationships.

              • Business Challenges

                Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

              • IT Strategy

                Identify industry trends, opportunities, and challenges that a company is facing right now - often directly from the mouths of its own executives.

              • IT Executives

                Learn the background and technology interests of the company's IT executives, allowing you to strategically position your product in a way that's compatible with their vision.

              • Recent News & Activity

                Stay connected to your prospects and customers by communicating with them about recent developments that affect their business.

              • Industry Data

                Find the SIC and NAICS codes for the oftentimes disparate industries a company does business in to ensure your sales presentation delivers a wide-reaching and compelling value proposition.
              Purchase Report
               
              $300