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Professional Services Sector Industry Report

Overview

The US professional services industry includes about 770,000 firms with combined annual revenue of more than $1 trillion. Major firms include Booz Allen Hamilton, Computer Sciences Corporation (CSC), Gensler, IBM, Jacobs Engineering Group, Omnicom, PricewaterhouseCoopers, and Skadden, Arps, Slate, Meagher & Flom. The industry is highly fragmented: the 50 largest firms account for less than 20 percent of revenue.

SIC: 8743, 8999, 0781, 0741, 7335, 4731, 5199, 6541, 7221, 7291, 7311, 7312, 7313, 7319, 7331, 8742, 7336, 7361, 7371, 7373, 7376, 7379, 7389, 7819, 8111, 8711, 8712, 8713, 8721, 8731, 8732, 8734, 8741

NAICS: 541940, 541990, 541110, 541120, 541191, 541199, 541211, 541213, 541214, 541219, 541310, 541430, 541490, 541511, 541512, 541513, 541519, 541611, 541612, 541613, 541614, 541618, 541620, 541690, 541711, 541712, 541720, 541810, 541820, 541830, 541840, 541850, 541860, 541870, 541890, 541910, 541921, 541922, 541930, 541320, 541330, 541340, 541350, 541360, 541370, 541380, 541410, 541420

Sample Questions & Answers

How does the firm adapt to lower demand during economic slowdowns?

Many corporate customers cut outside expenses or delay major projects when profits are low. The revenue of many professional firms dropped during the late 2000s recession; particularly hard-hit were advertising, engineering, and IT services firms.

How does the firm mitigate the risk that customers will sue?

Because of the greater involvement of professional firms in the operations of corporate customers, firms face greater risk of blame or liability if their advice proves faulty. Customers are quicker to blame advisers, and regulators are more likely to...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Professional Services Sector Industry Report

Advertising & Marketing Services Industry Report

Overview

The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $88 billion. Major companies include Interpublic, Omnicom, Valassis Communications, and the US operations of Publicis and WPP. The industry is fragmented: the top 50 companies generate about one-third of revenue.

SIC: 8742, 7311, 7312, 7313, 8743, 5199, 7331, 7319

NAICS: 541613, 541810, 541820, 541830, 541840, 541850, 541860, 541890, 541870

Sample Questions & Answers

How does the company cope with the cyclical nature of ad spending?

Demand for advertising and marketing services is highly sensitive to the health of the overall economy. Spending by clients depends heavily on consumer confidence and retail sales. Agencies aim to maximize the usefulness of their campaigns during a...

How reliant is the company on a few large customers?

A majority of ad sales comes from a handful of conglomerates with multiple brands. Manufacturer, financial, and service industry consolidation has created larger ad accounts that require larger ad agencies. Many agencies have just a few customers,...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Advertising & Marketing Services Industry Report

Direct Marketing Services Industry Report

Overview

The US direct marketing services industry includes about 3,500 companies with combined annual revenue of about $10 billion. Major companies include Harte-Hanks, Valassis Communications, and Vertis. The industry is fragmented: the 50 largest firms account for about 45 percent of revenue.

SIC: 7331

NAICS: 541860

Sample Questions & Answers

What trend is the company seeing in demand for its services?

Spending on direct marketing is highly sensitive to the financial health of the US economy. Marketing spending is often viewed as a discretionary expense that can be cut when corporate profits fall. Increased demand for direct marketing services...

How has the growth of email affected the company's business?

The continued shift from letter correspondence to email will likely force the US Postal Service to keep increasing rates on standard mail to cover costs. Mail volume has declined over the last several years, according to the USPS. Higher postal rates...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Direct Marketing Services Industry Report

Market Research & Polling Services Industry Report

Overview

The US market research services industry includes about 4,800 companies with combined annual revenue of about $17 billion. Major companies include Forrester Research, Gartner, IMS Health, SymphonyIRI, and Westat. The industry is concentrated: the top 50 companies generate about 55 percent of industry revenue.

SIC: 8732

NAICS: 541910

Sample Questions & Answers

How volatile is demand for the company's services?

Marketing research is sometimes seen as an expendable expense that may be cut in economic downturns or when corporations are struggling financially. Some research firms were hurt in the late 2000s recession when corporate profits fell. Firms...

What is the competitive strength of the company?

Success depends on employee skill and knowledge. Senior research analysts and consultants are valued for their knowledge and client relationships. Companies compete for a limited number of qualified professionals, and thus try to retain high...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Market Research & Polling Services Industry Report

Public Relations Services Industry Report

Overview

The US public relations industry includes more than 7,000 companies with combined annual revenue of about $8 billion. Major companies include divisions of Omnicom, Interpublic, and WPP. The industry is fragmented: the top 50 companies account for about 40 percent of industry revenue.

SIC: 8743

NAICS: 541820

Sample Questions & Answers

How does the agency cope with economic swings?

Marketing communication and PR are sometimes viewed as discretionary and may be cut in economic downturns or when corporations are struggling financially. Cutting spending with PR agencies allows companies to reduce expenses without layoffs. Many PR...

How does the agency retain senior staff?

Success depends on the intellectual capital and expertise of a company's employees. PR specialists build valued relationships with media members that can be easily transferred to other agencies. Companies compete for a limited number of qualified...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Public Relations Services Industry Report

Trade Show & Event Planning Services Industry Report

Overview

The US trade show and event planning industry includes about 4,000 companies with combined annual revenue of about $10 billion. Major companies include Freeman Decorating Services, George P Johnson Company, TBA Global, and Viad. The industry is fragmented: the top 50 companies generate about 45 percent of revenue.

SIC: 7389

NAICS: 561920

Sample Questions & Answers

How does the company maintain profits during economic downturns?

Spending on trade shows and events is highly sensitive to fluctuations in the general economy, and is often seen as a discretionary expense that can be cut when corporate profits fall. Various industries cut or increase shows based on their economic...

How successfully is the company retaining key employees?

Trade show and event planning companies' success depends on the close relationships between meeting planners and clients. Planning companies rely on repeat business from clients, particularly for annual trade shows and conferences. Successful meeting...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Trade Show & Event Planning Services Industry Report

Information Technology Services Industry Report

Overview

The US information technology (IT) services industry includes about 100,000 companies with combined annual revenue of about $290 billion. Major companies include Computer Sciences Corporation (CSC), Unisys, and the technology consulting arms of IBM and Hewlett-Packard. The computer facilities management segment of the industry is highly concentrated: the 50 largest companies generate about 80 percent of revenue. The rest of the industry is concentrated: the 50 largest companies account for about 50 percent of revenue.

SIC: 7376, 7373, 7371, 7379

NAICS: 541511, 541512, 541513, 541519

Sample Questions & Answers

How does the company manage shifts in corporate technology spending?

Because spending for IT services comes mainly from corporation upgrades, much of it can be postponed during economic downturns. A large percentage of annual US capital investment is computer-related, exposing IT spending to economic cycles

How vulnerable is the company to nontraditional competition?

As computer and communication hardware and software become commodity-type products with lower margins, their manufacturers are providing more integration and maintenance services, in competition with traditional IT companies. Often manufacturers,...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Information Technology Services Industry Report