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Hearst Magazines Business Reports

Hearst Magazines Overview

Address

300 W. 57th St.,
12th Fl. New York, 
NY 10019 United States
Phone: 212-649-2000

Company Description

Whether you are chasing a dream date, a popular mechanic, the perfect house in the Hamptons, or the best chicken recipe, Hearst Magazines has the read for you. A unit of The Hearst Corporation, the company publishes some major US titles including Cosmopolitan, Town & Country, and Good Housekeeping. Other titles include O, The Oprah Magazine; Esquire; and Popular Mechanics, as well as venerable teen magazines Seventeen and Teen, and their related websites. Hearst Magazines publishes more than 300 international versions of its titles, including some 60 international editions of Cosmopolitan. Hearst Magazine's UK subsidiary The National Magazine Company Limited publishes about 20 monthly consumer magazines. 

Hearst Magazines Company Profile Report

Purchase Report
 
$49

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • People
  • Biographies
  • Industry Information
  • Financial Summary
  • Historical Financials
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.
    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.
    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.
    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.
    • Key People

      Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.
    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

    Purchase Report
     
    $49

      Choose below from the available Industry Reports related to 

    • Internet Publishing, Broadcasting & Search Portals Industry Report
    • Magazine Publishers Industry Report

    Internet Publishing, Broadcasting & Search Portals Industry Report

    Purchase Report
     
    $129

    Overview

    The Internet publishing, broadcasting and search portal industry includes about 3,200 companies with combined annual revenue of about $40 billion. Major companies include Google, IAC, and Yahoo!. The industry is highly concentrated: the top 50 companies account for about 80 percent of revenue.

    SIC: 

    NAICS: 519130

     

    Sample Questions & Answers

    What are the company's primary sources of revenue?

    Most Internet publishing companies depend on advertising for most of their revenue. Advertising is cyclical and dependent on economic cycles, meaning that during an economic downturn revenues can be strained. During the recession of the late 2000s,...

     

    How much of the company's resources are invested in new technology developments?

    Companies dedicate significant resources to the development and expansion of new technologies. Often 10 percent or more of revenues are reinvested into R&D to ensure that companies keep pace with the market. Due to the low barriers to entry into the...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.
      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
      • Industry Forecast

        Identify growth and integrate projections in your own business planning.
      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.
      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Internet Publishing, Broadcasting & Search Portals Industry Report

      Purchase Report
       
      $129

      Magazine Publishers Industry Report

      Purchase Report
       
      $129

      Overview

      The US magazine publishing industry includes about 5,000 companies with combined annual revenue of about $40 billion. Large companies include PRIMEDIA, Meredith, and the magazine divisions of diversified media companies such as Time Warner and The Washington Post Company. While the total number of magazines published in the US is greater than 20,000, less than 400 have circulation of more than 100,000 copies. The industry is concentrated: the 50 largest companies generate about 60 percent of revenue.

      SIC: 2721

      NAICS: 511120

       

      Sample Questions & Answers

      How does the company mitigate downturns in advertising by major customers?

      Advertising accounts for the bulk of magazine publisher revenue. More than 85 percent of total ad spending is by 12 industries, making magazine publishers susceptible to downturns in those particular industries, according to the MPA. The two top...

       

      What strategies does the company use to increase circulation?

      Total industry circulation revenue has slowly declined in the past decade and circulation has been flat. The annual paid circulation for magazines covered by Audit Bureau of Circulations plunged to its lowest level in a decade in 2009, at 346 million...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.
        • Trends & Opportunities

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
        • Call Preparation Questions

          Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
        • Industry Forecast

          Identify growth and integrate projections in your own business planning.
        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.
        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Magazine Publishers Industry Report

        Purchase Report
         
        $129