Guardian Media Group plc&nbsp;Business Reports

Internet Publishing, Broadcasting & Search Portals Industry Report

Overview

The Internet publishing, broadcasting and search portal industry includes about 3,200 companies with combined annual revenue of about $40 billion. Major companies include Google, IAC, and Yahoo!. The industry is highly concentrated: the top 50 companies account for about 80 percent of revenue.

SIC:

NAICS: 519130

Sample Questions & Answers

What are the company's primary sources of revenue?

Most Internet publishing companies depend on advertising for most of their revenue. Advertising is cyclical and dependent on economic cycles, meaning that during an economic downturn revenues can be strained. During the recession of the late 2000s,...

How much of the company's resources are invested in new technology developments?

Companies dedicate significant resources to the development and expansion of new technologies. Often 10 percent or more of revenues are reinvested into R&D to ensure that companies keep pace with the market. Due to the low barriers to entry into the...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunies
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.
Industry Forecast
Identify growth and integrate projections in your own business planing.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Internet Publishing, Broadcasting & Search Portals Industry Report

Magazine Publishers Industry Report

Overview

The US magazine publishing industry includes about 5,000 companies with combined annual revenue of about $40 billion. Large companies include PRIMEDIA, Meredith, and the magazine divisions of diversified media companies such as Time Warner and The Washington Post Company. While the total number of magazines published in the US is greater than 20,000, less than 400 have circulation of more than 100,000 copies. The industry is concentrated: the 50 largest companies generate about 60 percent of revenue.

SIC: 2721

NAICS: 511120

Sample Questions & Answers

How does the company mitigate downturns in advertising by major customers?

Advertising accounts for the bulk of magazine publisher revenue. More than 85 percent of total ad spending is by 12 industries, making magazine publishers susceptible to downturns in those particular industries, according to the MPA. The two top...

What strategies does the company use to increase circulation?

Total industry circulation revenue has slowly declined in the past decade and circulation has been flat. The annual paid circulation for magazines covered by Audit Bureau of Circulations plunged to its lowest level in a decade in 2009, at 346 million...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunies
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.
Industry Forecast
Identify growth and integrate projections in your own business planing.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Magazine Publishers Industry Report

Newspaper Publishers Industry Report

Overview

The US newspaper publishing industry includes about 5,000 companies with combined annual revenue of about $35 billion. Large companies include Gannett, McClatchy, Advance Publications, Tribune Company, The Washington Post Company, and The New York Times Company. The industry is highly concentrated: the top 50 companies control almost 80 percent of the market. Many of the larger companies also own and operate TV stations.

SIC: 2711

NAICS: 511110

Sample Questions & Answers

How does the company deal with shifting advertising demand?

Almost three-quarters of newspaper revenue comes from advertising, which typically falls during business slowdowns. Likewise, 75 percent of newspaper ad revenue is from local and national retailers, including clothing, shoe, and grocery stores; car...

How does the company mitigate high newsprint and ink costs?

Newsprint and ink costs dramatically impact newspaper publishers – newsprint is the second-largest cost after personnel and fluctuates greatly. Prices for newsprint routinely vary 35 percent or more within a year. Newspaper publishers have fewer...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunies
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.
Industry Forecast
Identify growth and integrate projections in your own business planing.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Newspaper Publishers Industry Report

Radio Broadcasting & Programming Industry Report

Overview

The US radio broadcasting and programming industry includes about 4,000 companies with combined annual revenue of about $16 billion. Major companies include CBS Radio, Clear Channel Communications, Cumulus Media, Entercom Communications, and Sirius XM Radio. The industry is concentrated: the 50 largest companies account for about 75 percent of revenue.

SIC: 4832

NAICS: 515111, 515112

Sample Questions & Answers

How important is advertising to the company's total revenue?

Broadcast radio stations depend heavily on advertisers for revenue, because delivery is usually free to users. Ad spending, however, is closely related to the health of the national economy, as reflected in corporate profits and GDP. The broadcast...

What media are the company's biggest competitors for audiences?

Broadcast radio competes for audience with many forms of media transmission, in addition to broadcast TV and movies, the traditional competitors. Relatively new competitors include satellite radio or digital audio radio service (DARS), which offers...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunies
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.
Industry Forecast
Identify growth and integrate projections in your own business planing.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Radio Broadcasting & Programming Industry Report