Advertising & Marketing Services Industry Report
Overview
The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $88 billion. Major companies include Interpublic, Omnicom, Valassis Communications, and the US operations of Publicis and WPP. The industry is fragmented: the top 50 companies generate about one-third of revenue.
SIC: 8742, 7311, 7312, 7313, 8743, 5199, 7331, 7319
NAICS: 541613, 541810, 541820, 541830, 541840, 541850, 541860, 541890, 541870
Sample Questions & Answers
How does the company cope with the cyclical nature of ad spending?
Demand for advertising and marketing services is highly sensitive to the health of the overall economy. Spending by clients depends heavily on consumer confidence and retail sales. Agencies aim to maximize the usefulness of their campaigns during a...
How reliant is the company on a few large customers?
A majority of ad sales comes from a handful of conglomerates with multiple brands. Manufacturer, financial, and service industry consolidation has created larger ad accounts that require larger ad agencies. Many agencies have just a few customers,...
To read this full Call Prep Question and others, purchase the full report.
General Report Description
Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.
Sections Included in Report
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends and Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms
Industry Report Highlights:
Recent Developments
Stay up to date on crucial industry news that may affect your strategy.Trends & Opportunies
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.Call Preparation Questions
Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.Industry Forecast
Identify growth and integrate projections in your own business planing.
Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.
Advertising & Marketing Services Industry Report
Professional Services Sector Industry Report
Overview
The US professional services industry includes about 770,000 firms with combined annual revenue of more than $1 trillion. Major firms include Booz Allen Hamilton, Computer Sciences Corporation (CSC), Gensler, IBM, Jacobs Engineering Group, Omnicom, PricewaterhouseCoopers, and Skadden, Arps, Slate, Meagher & Flom. The industry is highly fragmented: the 50 largest firms account for less than 20 percent of revenue.
SIC: 8743, 8999, 0781, 0741, 7335, 4731, 5199, 6541, 7221, 7291, 7311, 7312, 7313, 7319, 7331, 8742, 7336, 7361, 7371, 7373, 7376, 7379, 7389, 7819, 8111, 8711, 8712, 8713, 8721, 8731, 8732, 8734, 8741
NAICS: 541940, 541990, 541110, 541120, 541191, 541199, 541211, 541213, 541214, 541219, 541310, 541430, 541490, 541511, 541512, 541513, 541519, 541611, 541612, 541613, 541614, 541618, 541620, 541690, 541711, 541712, 541720, 541810, 541820, 541830, 541840, 541850, 541860, 541870, 541890, 541910, 541921, 541922, 541930, 541320, 541330, 541340, 541350, 541360, 541370, 541380, 541410, 541420
Sample Questions & Answers
How does the firm adapt to lower demand during economic slowdowns?
Many corporate customers cut outside expenses or delay major projects when profits are low. The revenue of many professional firms dropped during the late 2000s recession; particularly hard-hit were advertising, engineering, and IT services firms.
How does the firm mitigate the risk that customers will sue?
Because of the greater involvement of professional firms in the operations of corporate customers, firms face greater risk of blame or liability if their advice proves faulty. Customers are quicker to blame advisers, and regulators are more likely to...
To read this full Call Prep Question and others, purchase the full report.
General Report Description
Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.
Sections Included in Report
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends and Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms
Industry Report Highlights:
Recent Developments
Stay up to date on crucial industry news that may affect your strategy.Trends & Opportunies
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.Call Preparation Questions
Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.Industry Forecast
Identify growth and integrate projections in your own business planing.
Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.
Professional Services Sector Industry Report
