Computer Software Industry Report
Overview
The US computer software industry involves about 60,000 companies with combined annual revenue of about $240 billion. About 60 percent of industry revenue comes from software publishing; custom programming accounts for the remainder. Large companies include Adobe Systems, CA, Microsoft, Oracle, and Symantec. The US packaged software segment is concentrated: the 50 largest companies generate about 70 percent of revenue. The US custom programming segment is highly fragmented.
SIC: 7372
NAICS: 511210
Sample Questions & Answers
How does the company manage shifts in customer technology spending?
Demand for specific types of software depends on different end-user trends, but overall demand follows corporate and consumer spending on computers. Recessionary trends such as budget cuts and reduced access to credit result in declining computer...
How is the company addressing the shortened shelf-life of products?
Because of the rapid development of new products and technologies, software has a relatively short shelf-life. Although software may be in general use for many years, the effective sales period is short. Failure to develop new products or delays in...
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General Report Description
Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.
Sections Included in Report
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends and Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms
Industry Report Highlights:
Recent Developments
Stay up to date on crucial industry news that may affect your strategy.Trends & Opportunies
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.Call Preparation Questions
Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.Industry Forecast
Identify growth and integrate projections in your own business planing.
Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.
Computer Software Industry Report
