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Consumers Union of United States, Inc. Business Reports

Consumers Union of United States, Inc. Overview

Address

101 Truman Ave. Yonkers, 
NY 10703 United States
Phone: 914-378-2000
Fax:914-378-2900

Company Description

Consumers Union of United States (CU) inspires both trust and fear. Best known for publishing Consumer Reports magazine, the independent not-for-profit organization also serves as a consumer watchdog through other print publications and the Web (ConsumerReports.org). Its subscription site rates products ranging from candy bars to cars. CU tests and rates thousands of products annually through its National Testing and Research Center. CU accepts no advertising and derives income from the sale of Consumer Reports and other services, and from non-commercial contributions, grants, and fees. CU traces its roots to 1926, when engineer Frederick Schlink organized a "consumer club" to rate products.

Consumers Union of United States, Inc. Company Profile Report

Purchase Report
 
$49

Hoover's industry experts provide proprietary editorial analysis supplemented with content from multiple data sources to bring you the Company Profile Report. The depth of each report varies, so be sure to view the sample and review the report contents listed next.

 

Sections Included in Report

  • Company Overview
  • Company Description
  • Company History
  • People
  • Biographies
  • Industry Information
  • Financial Summary
  • Historical Financials
  • Competitors List

    Company Profile Report Highlights

    • Company Description

      Quickly grasp how a company operates and understand its current business environment.

    • Industry Information

      Identify the often times disparate industries a company does business in, and find the corresponding SIC and NAICS codes.

    • Biographies

      Learn the background and technology interests of the company's executives, to better understand possible growth directions.

    • Company History

      When you want to know where a company is going, you'll be helped by first knowing where it's been. Use this to get up to speed on a company's history.

    • Key People

      Uncover the roles and responsibilities of the management team and identify the correct decision maker, so you are sure to talk to the right contact.

    • Company Financials

      Review key financial information to gauge health and growth potential.

    Company Profile Report

    Purchase Report
     
    $49

      Choose below from the available Industry Reports related to 

    • Magazine Publishers Industry Report
    • Internet Publishing, Broadcasting & Search Portals Industry Report
    • Business & Professional Associations Industry Report

    Magazine Publishers Industry Report

    Purchase Report
     
    $129

    Overview

    The US magazine publishing industry includes about 5,000 companies with combined annual revenue of about $40 billion. Large companies include PRIMEDIA, Meredith, and the magazine divisions of diversified media companies such as Time Warner and The Washington Post Company. While the total number of magazines published in the US is greater than 20,000, less than 400 have circulation of more than 100,000 copies. The industry is concentrated: the 50 largest companies generate about 60 percent of revenue.

    SIC: 2721

    NAICS: 511120

     

    Sample Questions & Answers

    How does the company mitigate downturns in advertising by major customers?

    Advertising accounts for the bulk of magazine publisher revenue. More than 85 percent of total ad spending is by 12 industries, making magazine publishers susceptible to downturns in those particular industries, according to the MPA. The two top...

     

    What strategies does the company use to increase circulation?

    Total industry circulation revenue has slowly declined in the past decade and circulation has been flat. The annual paid circulation for magazines covered by Audit Bureau of Circulations plunged to its lowest level in a decade in 2009, at 346 million...

     

    To read this full Call Prep Question and others, purchase the full report.

     

    General Report Description

    Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

     

    Sections Included in Report

    • Industry Overview
    • Quarterly Industry Update
    • Business Challenges
    • Trends and Opportunities
    • Call Preparation Questions
    • Financial Information
    • Industry Forecast
    • Website and Media Links
    • Glossary of Acronyms

      Industry Report Highlights:

      • Recent Developments

        Stay up to date on crucial industry news that may affect your strategy.

      • Trends & Opportunities

        Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

      • Call Preparation Questions

        Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

      • Industry Forecast

        Identify growth and integrate projections in your own business planning.

      • Business Challenges

        Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

      • Executive Insight

        Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

      • Financial Information

        Increase your credibility and support your presentations by adding verifiable industry metrics.

      • Web Links & Acronyms

        Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

      Magazine Publishers Industry Report

      Purchase Report
       
      $129

      Internet Publishing, Broadcasting & Search Portals Industry Report

      Purchase Report
       
      $129

      Overview

      The Internet publishing, broadcasting and search portal industry includes about 3,200 companies with combined annual revenue of about $40 billion. Major companies include Google, IAC, and Yahoo!. The industry is highly concentrated: the top 50 companies account for about 80 percent of revenue.

      SIC: 

      NAICS: 519130

       

      Sample Questions & Answers

      What are the company's primary sources of revenue?

      Most Internet publishing companies depend on advertising for most of their revenue. Advertising is cyclical and dependent on economic cycles, meaning that during an economic downturn revenues can be strained. During the recession of the late 2000s,...

       

      How much of the company's resources are invested in new technology developments?

      Companies dedicate significant resources to the development and expansion of new technologies. Often 10 percent or more of revenues are reinvested into R&D to ensure that companies keep pace with the market. Due to the low barriers to entry into the...

       

      To read this full Call Prep Question and others, purchase the full report.

       

      General Report Description

      Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

       

      Sections Included in Report

      • Industry Overview
      • Quarterly Industry Update
      • Business Challenges
      • Trends and Opportunities
      • Call Preparation Questions
      • Financial Information
      • Industry Forecast
      • Website and Media Links
      • Glossary of Acronyms

        Industry Report Highlights:

        • Recent Developments

          Stay up to date on crucial industry news that may affect your strategy.

        • Trends & Opportunities

          Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

        • Call Preparation Questions

          Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

        • Industry Forecast

          Identify growth and integrate projections in your own business planning.

        • Business Challenges

          Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

        • Executive Insight

          Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

        • Financial Information

          Increase your credibility and support your presentations by adding verifiable industry metrics.

        • Web Links & Acronyms

          Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

        Internet Publishing, Broadcasting & Search Portals Industry Report

        Purchase Report
         
        $129

        Business & Professional Associations Industry Report

        Purchase Report
         
        $129

        Overview

        The US business and professional associations industry includes about 23,000 associations with combined annual revenue of about $37 billion. Major associations include the American Bar Association, the American Association for the Advancement of Science, the National Retail Federation, and the US Chamber of Commerce. The industry is highly fragmented: the top 50 associations generate about one-quarter of industry revenue.

        SIC: 8621, 8611

        NAICS: 813910, 813920

         

        Sample Questions & Answers

        How does the industry's economic health affect the association's performance?

        A business association's performance is directly tied to the health of the industry it represents. The majority of business associations operate regionally or locally and depend on small to midsized businesses for funding. During industry downturns,...

         

        How does industry employment affect the association's financial health?

        Job growth is critical to drive total membership and cash flow from membership fees for professional associations. Membership fees are about half of industry revenue. A weak job market in a particular industry can result in hiring freezes and career...

         

        To read this full Call Prep Question and others, purchase the full report.

         

        General Report Description

        Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

         

        Sections Included in Report

        • Industry Overview
        • Quarterly Industry Update
        • Business Challenges
        • Trends and Opportunities
        • Call Preparation Questions
        • Financial Information
        • Industry Forecast
        • Website and Media Links
        • Glossary of Acronyms

          Industry Report Highlights:

          • Recent Developments

            Stay up to date on crucial industry news that may affect your strategy.

          • Trends & Opportunities

            Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.

          • Call Preparation Questions

            Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.

          • Industry Forecast

            Identify growth and integrate projections in your own business planning.

          • Business Challenges

            Engage your prospects with solution selling that makes their life easier by first understanding their pain points.

          • Executive Insight

            Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.

          • Financial Information

            Increase your credibility and support your presentations by adding verifiable industry metrics.

          • Web Links & Acronyms

            Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

          Business & Professional Associations Industry Report

          Purchase Report
           
          $129