Bertelsmann AG&nbsp;Business Reports

Book Publishers Industry Report

Overview

The US book publishing industry consists of about 2,700 companies with combined annual revenue of about $25 billion. Major companies include John Wiley & Sons, McGraw-Hill, Pearson, and Scholastic, as well as publishing units of large media companies such as HarperCollins (owned by News Corp); Random House (owned by Bertelsmann); and Simon & Schuster (owned by CBS). The industry is highly concentrated: the top 50 companies generate about 80 percent of revenue.

SIC: 2731

NAICS: 511130

Sample Questions & Answers

How have changes in book readership impacted company revenues?

Book sales in the US declined nearly 5 percent between 2009 and 2010, with adult fiction, mass market paperbacks, and audio books among the hardest-hit segments, according to Nielsen BookScan. Book publishers are facing threats from other sources of...

How are publishers adapting to the rising demand for electronic books?

Rising demand for electronic books that are cheaper to obtain and easier to use presents a new challenge to publishers. The explosion in e-readers such as Amazon's Kindle device indicate solid demand among consumers for new, low-cost content. However,...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Book Publishers Industry Report

TV Program Production & Distribution Industry Report

Overview

The US TV program production and distribution industry includes about 500 companies with combined annual revenue of about $15 billion. Major companies are NBCUniversal, CBS Television Studios, Disney/ABC, Twentieth Century Fox Television, Warner Bros Television Group, and Sony Pictures Television. TV program production and distribution is part of the motion picture production and distribution industry, which is highly concentrated: the 50 largest companies account for about 80 percent of industry revenue.

SIC: 7812, 7822

NAICS: 512110, 512120

Sample Questions & Answers

How is the company challenged by the high cost to finance TV programs?

Producing TV programs is expensive and costs occur well in advance of revenue. An hour-long network show can cost as much as $3 million to produce. Pilots for series are especially risky, as financial backing can cease at multiple stages before,...

How does the company determine the potential success of a TV program, series, commercial, or other product?

Despite the larger number of exhibition outlets for TV programs, many productions are financial failures. The major networks combined accept fewer than 25 percent of TV pilots, a large percentage of which never air or run a complete season, due to...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

TV Program Production & Distribution Industry Report

Magazine Publishers Industry Report

Overview

The US magazine publishing industry includes about 5,000 companies with combined annual revenue of about $40 billion. Large companies include PRIMEDIA, Meredith, and the magazine divisions of diversified media companies such as Time Warner and The Washington Post Company. While the total number of magazines published in the US is greater than 20,000, less than 400 have circulation of more than 100,000 copies. The industry is concentrated: the 50 largest companies generate about 60 percent of revenue.

SIC: 2721

NAICS: 511120

Sample Questions & Answers

How does the company mitigate downturns in advertising by major customers?

Advertising accounts for the bulk of magazine publisher revenue. More than 85 percent of total ad spending is by 12 industries, making magazine publishers susceptible to downturns in those particular industries, according to the MPA. The two top...

What strategies does the company use to increase circulation?

Total industry circulation revenue has slowly declined in the past decade and circulation has been flat. The annual paid circulation for magazines covered by Audit Bureau of Circulations plunged to its lowest level in a decade in 2009, at 346 million...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Magazine Publishers Industry Report

Internet Publishing, Broadcasting & Search Portals Industry Report

Overview

The Internet publishing, broadcasting and search portal industry includes about 3,200 companies with combined annual revenue of about $40 billion. Major companies include Google, IAC, and Yahoo!. The industry is highly concentrated: the top 50 companies account for about 80 percent of revenue.

SIC:

NAICS: 519130

Sample Questions & Answers

What are the company's primary sources of revenue?

Most Internet publishing companies depend on advertising for most of their revenue. Advertising is cyclical and dependent on economic cycles, meaning that during an economic downturn revenues can be strained. During the recession of the late 2000s,...

How much of the company's resources are invested in new technology developments?

Companies dedicate significant resources to the development and expansion of new technologies. Often 10 percent or more of revenues are reinvested into R&D to ensure that companies keep pace with the market. Due to the low barriers to entry into the...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Internet Publishing, Broadcasting & Search Portals Industry Report

Retail Sector Industry Report

Overview

The US retail industry includes about 1 million outlets with combined annual revenue of about $4 trillion. Major companies include Wal-Mart, Home Depot, Kroger, Costco, and Target. While large companies dominate some retail sectors (such as mass merchandisers and grocery stores), other sectors (such as auto dealers and convenience stores) are fragmented. Many specialty retailers are single-store operations.

SIC: 5983, 5984, 5989, 5992, 5993, 5994, 5995, 5999, 7389, 5211, 5231, 5251, 5261, 5271, 5311, 5331, 5399, 5411, 5421, 5431, 5441, 5451, 5461, 5499, 5511, 5521, 5531, 5541, 5551, 5561, 5571, 5599, 5611, 5621, 5632, 5641, 5651, 5661, 5712, 5713, 5714, 5722, 5731, 5734, 5735, 5736, 5912, 5921, 5932, 5941, 5942, 5943, 5944, 5945, 5946, 5947, 5948, 5961, 5962

NAICS: 445299, 445310, 446110, 446120, 446130, 446191, 446199, 447110, 447190, 448110, 448120, 448130, 448140, 448150, 448190, 448210, 448310, 454319, 454390, 448320, 451110, 451120, 451130, 451140, 451211, 451212, 451220, 452111, 452112, 452910, 452990, 453110, 453210, 453220, 453310, 453910, 453920, 453930, 453991, 453998, 454111, 454112, 454113, 454210, 454311, 454312, 441110, 441120, 441210, 441221, 441222, 441229, 441310, 441320, 442110, 442210, 442291, 442299, 443111, 443112, 443120, 443130, 444110, 444120, 444130, 444190, 444210, 444220, 445110, 445120, 445210, 445220, 445230, 445291, 445292

Sample Questions & Answers

How sensitive is the company's business to the economy?

Economic factors, including personal income, consumer confidence, job growth, and interest rates, can greatly affect consumer spending and the retail sector. During recessionary periods, retail sales growth can slow drastically and even decline.

How does the company compete with large retailers?

In many retail segments, large companies dominate and hold the majority of the market. Even specialty retailers in fragmented markets must compete with mass merchandisers and warehouse clubs that offer a smaller selection of comparable merchandise at...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Retail Sector Industry Report

Bookstores Industry Report

Overview

The US bookstores industry includes about 10,000 stores with combined annual revenue of about $16 billion. Major companies include Barnes & Noble and Books-A-Million. The industry is highly concentrated: the 50 largest companies account for about 85 percent of sales.

SIC: 5942

NAICS: 451211

Sample Questions & Answers

How has the increased competition from online-only booksellers affected growth?

Book sales for Internet and mail order retailers are estimated at about $7 billion, cutting into sales for bookstores. Since Amazon.com's introduction, traditional bookstore sales have gone from growing faster than total retail sales to growing more...

How does the company plan to grow revenue when pricing has remained flat?

Consumer prices for trade books (fiction, nonfiction, adult, children’s) remained flat between 2000 and 2010. Publishers indirectly set maximum retail prices, so retailers must rely on increased volume or decreased discounts to sustain profitability.

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Bookstores Industry Report

Professional Services Sector Industry Report

Overview

The US professional services industry includes about 770,000 firms with combined annual revenue of more than $1 trillion. Major firms include Booz Allen Hamilton, Computer Sciences Corporation (CSC), Gensler, IBM, Jacobs Engineering Group, Omnicom, PricewaterhouseCoopers, and Skadden, Arps, Slate, Meagher & Flom. The industry is highly fragmented: the 50 largest firms account for less than 20 percent of revenue.

SIC: 8743, 8999, 0781, 0741, 7335, 4731, 5199, 6541, 7221, 7291, 7311, 7312, 7313, 7319, 7331, 8742, 7336, 7361, 7371, 7373, 7376, 7379, 7389, 7819, 8111, 8711, 8712, 8713, 8721, 8731, 8732, 8734, 8741

NAICS: 541940, 541990, 541110, 541120, 541191, 541199, 541211, 541213, 541214, 541219, 541310, 541430, 541490, 541511, 541512, 541513, 541519, 541611, 541612, 541613, 541614, 541618, 541620, 541690, 541711, 541712, 541720, 541810, 541820, 541830, 541840, 541850, 541860, 541870, 541890, 541910, 541921, 541922, 541930, 541320, 541330, 541340, 541350, 541360, 541370, 541380, 541410, 541420

Sample Questions & Answers

How does the firm adapt to lower demand during economic slowdowns?

Many corporate customers cut outside expenses or delay major projects when profits are low. The revenue of many professional firms dropped during the late 2000s recession; particularly hard-hit were advertising, engineering, and IT services firms.

How does the firm mitigate the risk that customers will sue?

Because of the greater involvement of professional firms in the operations of corporate customers, firms face greater risk of blame or liability if their advice proves faulty. Customers are quicker to blame advisers, and regulators are more likely to...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Professional Services Sector Industry Report

Advertising & Marketing Services Industry Report

Overview

The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $88 billion. Major companies include Interpublic, Omnicom, Valassis Communications, and the US operations of Publicis and WPP. The industry is fragmented: the top 50 companies generate about one-third of revenue.

SIC: 8742, 7311, 7312, 7313, 8743, 5199, 7331, 7319

NAICS: 541613, 541810, 541820, 541830, 541840, 541850, 541860, 541890, 541870

Sample Questions & Answers

How does the company cope with the cyclical nature of ad spending?

Demand for advertising and marketing services is highly sensitive to the health of the overall economy. Spending by clients depends heavily on consumer confidence and retail sales. Agencies aim to maximize the usefulness of their campaigns during a...

How reliant is the company on a few large customers?

A majority of ad sales comes from a handful of conglomerates with multiple brands. Manufacturer, financial, and service industry consolidation has created larger ad accounts that require larger ad agencies. Many agencies have just a few customers,...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Advertising & Marketing Services Industry Report

Direct Marketing Services Industry Report

Overview

The US direct marketing services industry includes about 3,500 companies with combined annual revenue of about $10 billion. Major companies include Harte-Hanks, Valassis Communications, and Vertis. The industry is fragmented: the 50 largest firms account for about 45 percent of revenue.

SIC: 7331

NAICS: 541860

Sample Questions & Answers

What trend is the company seeing in demand for its services?

Spending on direct marketing is highly sensitive to the financial health of the US economy. Marketing spending is often viewed as a discretionary expense that can be cut when corporate profits fall. Increased demand for direct marketing services...

How has the growth of email affected the company's business?

The continued shift from letter correspondence to email will likely force the US Postal Service to keep increasing rates on standard mail to cover costs. Mail volume has declined over the last several years, according to the USPS. Higher postal rates...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Direct Marketing Services Industry Report

TV Broadcast & Cable Networks Industry Report

Overview

The TV cable, pay, and broadcast network industry in the US includes more than 1,350 networks and stations with combined annual revenue of about $85 billion. Major broadcast TV networks are ABC, CBS, FOX, and NBC; major TV cable networks are Discovery Channel, ESPN, CNN, and TNT. Large non-network station groups include Sinclair Broadcast Group, Hearst Television, and Raycom Media. The industry is highly concentrated: the top 50 companies account for about 90 percent of revenue.

SIC: 4833, 4841

NAICS: 515120, 515210

Sample Questions & Answers

How important is advertising to the company's total revenue?

Broadcast TV stations depend heavily on advertisers for revenue because delivery is usually free to users, and cable stations need ads to supplement subscription fees. Ad spending, however, is closely tied to the health of the national economy, as...

What media are the company's biggest competitors for audiences?

TV broadcasting competes for audiences with many forms of media transmission, in addition to radio and movies, the traditional competitors. Competitors include the Internet, especially video-sharing websites; DVDs; portable video device makers'...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

TV Broadcast & Cable Networks Industry Report

Radio Broadcasting & Programming Industry Report

Overview

The US radio broadcasting and programming industry includes about 4,000 companies with combined annual revenue of about $16 billion. Major companies include CBS Radio, Clear Channel Communications, Cumulus Media, Entercom Communications, and Sirius XM Radio. The industry is concentrated: the 50 largest companies account for about 75 percent of revenue.

SIC: 4832

NAICS: 515111, 515112

Sample Questions & Answers

How important is advertising to the company's total revenue?

Broadcast radio stations depend heavily on advertisers for revenue, because delivery is usually free to users. Ad spending, however, is closely related to the health of the national economy, as reflected in corporate profits and GDP. The broadcast...

What media are the company's biggest competitors for audiences?

Broadcast radio competes for audience with many forms of media transmission, in addition to broadcast TV and movies, the traditional competitors. Relatively new competitors include satellite radio or digital audio radio service (DARS), which offers...

To read this full Call Prep Question and others, purchase the full report.

General Report Description

Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.

Sections Included in Report

Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Industry Report Highlights:

Recent Developments
Stay up to date on crucial industry news that may affect your strategy.
Trends & Opportunities
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.
Call Preparation Questions
Gain instant rapport with prospects during your sales calls using done-for-you call preparation questions.
Industry Forecast
Identify growth and integrate projections in your own business planning.

Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.
Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.
Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.
Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.

Radio Broadcasting & Programming Industry Report