Banks & Credit Unions Industry Report
Overview
The US banking industry includes about 6,400 commercial banks, 1,100 savings banks, and 7,200 credit unions with combined annual revenue of about $700 billion. Major companies include Bank of America, Citibank, JPMorgan Chase, Wells Fargo, and Navy Federal Credit Union. The industry is concentrated: the 50 largest firms generate 70 percent of revenue. Commercial banks account for about 80 percent of industry revenue; savings banks, 15 percent; and credit unions, 5 percent.
SIC: 6035, 6021, 6019, 6061, 6099, 6091
NAICS: 522120, 522110, 522130, 523991, 522390, 522320
Sample Questions & Answers
How will the financial reform law of 2010 impact the bank's operations?
The financial reform law passed in 2010 expands federal regulation of the banking industry; it also increases monitoring of economic risks, sets standards for derivative trading, and abolishes the Office of Thrift Supervision. Critics of the new law...
What changes does the bank expect in interest rates in the next year?
Because many banks make money mainly by lending funds at higher interest rates than they have to pay to acquire funds, their profits are sensitive to changes in interest rates. When the cost of funds rises, bankers may be unable to increase the...
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General Report Description
Save valuable research time, increase confidence on sales calls, and get the competitive edge to win more business with Hoover's Industry Report. Proprietary editorial analysis synthesizes hundreds of sources into an easy-to-digest format so that you can quickly understand a client's business challenges. Insight into critical business issues, industry trends and opportunities, and financial benchmarks is an integral part of each report.
Sections Included in Report
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends and Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms
Industry Report Highlights:
Recent Developments
Stay up to date on crucial industry news that may affect your strategy.Trends & Opportunies
Identify avenues for expansion and get prospects thinking about growth opportunities that justify investing in your product.Call Preparation Questions
Gain instant rappart with prospects during youir sales calls using done-for-you call prearation questions.Industry Forecast
Identify growth and integrate projections in your own business planing.
Business Challenges
Engage your prospects with solution selling that makes their life easier by first understanding their pain points.Executive Insight
Identify the correct decision maker and tailor your presentation to his or her needs, and maximize the effectiveness of your pitch.Financial Information
Increase your credibility and support your presentations by adding verifiable industry metrics.Web Links & Acronyms
Speak the Prospect's language by demonstrating an understanding of industry trade associations and jargon.



