Oakley Company Description
Oakley sells so many sunglasses, it goggles the mind. The company manufactures high-performance sunglasses and goggles for the sports and fashion eyewear market worldwide. Its vast portfolio of products sell from the mid-level to upscale range and feature high-tech designs, including interchangeable, high-optical clarity lenses and damage resistance. Oakley operates a handful of its own retail stores (O Stores and Oakley Vault outlets) and others -- totaling more than 220 international locations. The company also makes and markets a line of athletic shoes, as well as watches, apparel, and accessories. Eyewear behemoth Luxottica acquired Oakley in 2007.
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The Company Description provides a historical perspective of Oakley's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Oakley's evolution in the marketplace.
