Nissan Company Description
Nissan Motor, Japan's #3 auto manufacturer (after Toyota and just behind Honda), is enjoying one of the car industry's most dramatic turnarounds in recent memory. Nissan's models include Maxima and Sentra cars, Altima and Infiniti upscale sedans, Frontier pickups, the 350Z sports car, and Xterra and Pathfinder SUVs. In 1999 French automaker Renault took a 37% stake in Nissan and installed president and CEO Carlos Ghosn (nicknamed "Le Cost Killer" based on his talent for turning red ink black), who returned the company to profitability. Renault now owns almost 45% of Nissan. Like other automakers, Nissan hit a downturn in sales in 2008 and early 2009, leading the company to post its first loss in a decade.
View the Comprehensive Company Description for Nissan
The Company Description provides a historical perspective of Nissan's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Nissan's evolution in the marketplace.
