NIKE Company Description
Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the world's #1 shoemaker, does more dominating than assisting, to capture a hefty share of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes, as well as athletic apparel and equipment. In addition, NIKE operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, NIKE Women shops and sells its shoes and apparel online. Overall, it sells its sportswear in some 675 NIKE-owned retail stores in the US and abroad. Nike acquired soccer star Umbro in 2008.
View the Comprehensive Company Description for NIKE
The Company Description provides a historical perspective of NIKE's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of NIKE's evolution in the marketplace.
