New Balance Company Description
New Balance Athletic Shoe runs on its everyman (and everywoman) appeal. Unlike its rivals, the firm shuns celebrity endorsers. Its lesser-known athletes show its emphasis on substance versus style. The approach attracts a clientele of Boomer jocks who are less fickle than the teens chased by other shoe firms. Founded in 1906 to make arch supports, New Balance is known for its wide selection of shoe widths. Besides men's and women's shoes for running, cross-training, basketball, tennis, hiking, and golf, the company offers fitness apparel and kids' shoes and owns leather boot maker Dunham. Chairman Jim Davis bought New Balance on the day of the 1972 Boston Marathon. The company appointed a new CEO in early 2007.
View the Comprehensive Company Description for New Balance
The Company Description provides a historical perspective of New Balance's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of New Balance's evolution in the marketplace.
