Netflix Company Description
In a blend of technologies from multiple eras, Netflix steers couch potatoes away from the video store and straight to the mailbox. Its Web site (Netflix.com) offers DVD rentals (100,000-plus titles) to more than 10 million subscribers for a monthly fee. The movies are delivered to customers the old-fashioned way: through the US Postal Service. Netflix does not charge late fees or have due dates, and the company's service employs user ratings to predict individual preferences and make movie recommendations. Netflix has a network of distribution centers in major US cities. An agreement with TiVo allows TiVo customers with its latest DVR models to tap an online Netflix library of some 12,000 movies and TV shows.
View the Comprehensive Company Description for Netflix
The Company Description provides a historical perspective of Netflix's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Netflix's evolution in the marketplace.
