Groupe Naf NafÉpinay-sur-Seine, France

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Naf Naf Company Description

Groupe Naf Naf, comic book slang for "woof woof," is always sniffing around for what's new and hot in the world of fashion. Its namesake chain offers young urban women's and children's apparel in about 400 stores in France and 50 other countries worldwide. It also sells urban men's and children's clothes under the Chevignon brand. The company also owns the NCKids brand which targets kids in the 1 to 16 age range. French clothing and shoe retailer Vivarte bought the company in early 2007 from the founding Pariente brothers, who continue to run Groupe Naf Naf.

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The Company Description provides a historical perspective of Naf Naf's organization from inception to current status.

Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Naf Naf's evolution in the marketplace.

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