Monotype Competition
Now Viewing Monotype's competition in: Computer Software Development (primary)
Recent Developments
iPhone Plus Software Equals Apple's Corporate Strategy - Apple has created a buzz by releasing its software development kit (SDK), which allows software makers to build software on equal footing with Apple designers for Apple's iPhone. Apple has a long-standing relationship with Microsoft, which is working diligently on new software applications for the phone; however, a host of other software developers are also working with the platform. Apple hopes that a flurry of new software will attract corporate buyers to the iPhone rather than the popular BlackBerry phone.
OpenSocial Gathers Steam - Social networking sites, such as MySpace and Facebook, continue to grow in popularity among software developers. In response, a consortium of Yahoo!, Google, and MySpace created a common protocol called OpenSocial, which will operate as a nonprofit organization and provide a single standard for software developers interested in social networking. Facebook hasn't signed up for the common standard, which could intensify competition between the standards used for both OpenSocial and Facebook.
Software Helps Guide Future of Green - Software developers offering environmentally friendly planning software are growing due to increased awareness of environmental issues in businesses. The software helps businesses determine how to reduce energy, thus saving money and reducing emissions. Companies either choose to develop in-house software using their own developers, or use one of several small start-up software companies producing off-the-shelf software.
Competitive Landscape
The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. Many small companies form alliances with larger ones to market their products.
Computer Software Development Industry Forecast
from Hoover's/D&B subsidiary First Research
The output of US software publishers is forecast to grow at an annual compounded rate of 5.7 percent between 2007 and 2012.
Computer Software Growth Even
First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.

First Research Opportunity Rating
The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.

- Demand: Internet use drives new software development
- Efficient use of expensive labor required
- Risk: Slowing economy cuts corporate demand
Industries Where Monotype Competes
- Computer Software
- Multimedia, Graphics & Publishing Software (primary)






