Merisant Worldwide Company Description
With three major and some 16 regional brands and sales in some 90 countries, Merisant Worldwide has more than just an Equal share of the sweetener market. Fueled by the success of Canderel in Europe, Africa, and the Middle East, and Equal in North America and the Asia/Pacific region, Merisant controls about one-fifth of the worldwide aspartame market. Made with aspartame, the Canderel and Equal brands of tabletop sweeteners account for 85% of the company's sales. Merisant's customers include retail grocery stores, pharmacies, food wholesalers, and foodservice distributors and operators. The company filed for Chapter 11 bankruptcy in 2009.
View the Comprehensive Company Description for Merisant Worldwide
The Company Description provides a historical perspective of Merisant Worldwide's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Merisant Worldwide's evolution in the marketplace.
