McCann Worldgroup Company Description
If there was an interpretive dance to describe integrated advertising and marketing services, it might be called the McCann-can. A division of media services conglomerate Interpublic Group, McCann Worldgroup is one of the world's largest advertising agency networks, providing creative ad services, media buying, public relations, and brand development work through seven main operating units, including McCann Erickson Worldwide, Universal McCann, FutureBrand, Momentum Worldwide, and Weber Shandwick. It offers relationship marketing services through MRM Worldwide, and it serves clients in the health care industry through McCann Healthcare. McCann Worldgroup's subsidiaries have offices in more than 100 countries.
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The Company Description provides a historical perspective of McCann Worldgroup's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of McCann Worldgroup's evolution in the marketplace.
