Mattel Company Description
Barbie is the platinum blonde in power at Mattel, the #1 toy maker in the world. Its products include Barbie dolls, Fisher-Price toys, Hot Wheels and Matchbox cars, American Girl dolls and books, and various Sesame Street, Barney, Ferrari, and other licensed items. Mattel also produces action figures and toys based on Walt Disney movies. To satisfy techie kids, Mattel has accessorized Barbie with interactive games, software, and a line of Barbie MP3 players. The company has even licensed the Barbie name for eyewear. Mattel is trying to reduce its reliance on its biggest customers -- Wal-Mart, Toys "R" Us, and Target -- through its own catalog and Internet sales.
View the Comprehensive Company Description for Mattel
The Company Description provides a historical perspective of Mattel's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Mattel's evolution in the marketplace.
