Marvel Entertainment Company Description
Marvel Entertainment's success rests on the strength (and marketability) of its characters. The firm lends its more than 5,000 characters (which include Iron Man, Spider-Man, and X-Men) to publishing, licensing, and film production. Through Marvel Publishing, the company is a leading comic book publisher. Licensing operations include character use in movies (such as Sony Pictures' wildly successful Spider-Man series), TV shows, clothing, video games, and other consumer products; Marvel earns toy licensing revenue through a deal with Hasbro. CEO Isaac Perlmutter owns about 40% of the company, which is being acquired by Disney.
View the Comprehensive Company Description for Marvel Entertainment
The Company Description provides a historical perspective of Marvel Entertainment's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Marvel Entertainment's evolution in the marketplace.
