Marriott - Competitors

Marriott Competition

Now Viewing Marriott's competition in: Hotel and Motel - Lodging (primary)

Recent Developments

Number of US Hotel Rooms Expected to Increase - The US supply of hotel rooms will increase 3.5 percent in 2008 compared to 2007, according to PKF Hospitality Research. The supply increase is expected to cause the US hotel occupancy rate to remain unchanged in 2008 compared to 2007 at 63.4 percent. Daily room rates are expected to rise 4.2 percent in 2008 compared to 2007.

Hotel Chain will Buy Wind-Generated Power - Sofitel Hotels will buy wind-generated power in the form of renewable energy certificates. Sofitel will buy about 1.5 million kilowatt hours of renewable energy for its nine US hotels, making it the first hotel chain to choose green power for all its US locations. Buying the wind-generated power will offset about 2 million pounds of carbon dioxide a year, which is equal to planting more than 800 acres of trees a year or not driving 2.36 million miles, according to Sofitel.

LEED Standards may be Developed for Hotels - The US Green Building Council (USGBC) may develop Leadership in Energy and Environmental Design (LEED) standards specifically for hotels, according to <em>Lodging Hospitality</em>. Current LEED standards aren't ideal for the hotel industry, according to USGBC, which is considering a new classification system like the one developed for schools. Just 10 US lodging properties were LEED-certified as of May 2008.

Competitive Landscape

Business and tourist travel drive demand and are closely linked to the health of the economy. The profitability of individual companies depends on efficient operations, because many costs are fixed, and on effective marketing. Large companies have advantages in economies of scale in operations, can more easily raise capital, and have strong name recognition. Small companies can compete effectively in favorable locations and by providing specialty services. A hotel business requires large amounts of capital, but operations are labor-intensive: average annual revenue per employee is less than $65,000.

Full Industry Overview For Hotel and Motel - Lodging

Hotel and Motel - Lodging Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US hotels, rooming houses, camps, and other lodging is forecast to grow at an annual compounded rate of 3.7 percent between 2007 and 2012.

Hotel, Lodging Services Growth Flat

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.