Mac-Gray CorporationWaltham, MA, United States (NYSE: TUC)

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Mac-Gray Competition

Now Viewing Mac-Gray's competition in: Dry Cleaning and Laundry Facilities (primary)

Recent Developments

Organic Dry Cleaning Costlier - Most organic dry cleaners charge 20 to 30 percent more than conventional dry cleaners, according to The New York Sun. The premium is needed to cover the costs of more expensive technology and labor. The high cost to acquire organic dry cleaning technology keeps many small dry cleaning businesses out of the organic dry cleaning market.

EPA Bans Relocation of Equipment that Emits Perchloroethylene - A mid-2008 revision of EPA standards forbids relocating older perc-emitting dry cleaning machines to residential buildings. The revision is intended to correct an April 2008 modification of the National Perchloroethylene Air Emission Standards for Dry Cleaning Facilities that unintentionally exempted existing dry-to-dry machines from requirements that prohibited installing perc-emitting machines in a residential building. Use of perc must be phased out by December 21, 2020, at all dry cleaning facilities located in residential buildings.

Missing Pants Lawsuit to be Reviewed - The man who unsuccessfully sued a Washington, DC, dry cleaner in 2005 for $54 million over a missing pair of pants has persuaded an appellate panel to review the case. Roy Pearson claims that he was defrauded by the Chungs, owners of Custom Cleaners, who posted a "Satisfaction Guaranteed" sign at the business. The Chungs sold Custom Cleaners in 2007.

Competitive Landscape

Demand is related to growth in consumer income. The profitability of individual companies depends on efficient operations and favorable store locations. Large companies have efficiencies of scale in centralized cleaning operations. Small companies can compete successfully by owning favorable locations or providing special services. The industry is labor-intensive: average annual revenue per employee is just $60,000.

Dry Cleaning and Laundry Facilities Industry Forecast

from Hoover's/D&B subsidiary First Research

US personal consumption expenditures for cleaning, laundering, and repair of clothing and shoes, which are major drivers for dry cleaning and laundry facilities, are forecast to grow at an annual compounded rate of 6.1 percent between 2008 and 2013.

Dry Cleaning, Laundry, Related Services Growth Uneven

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.

First Research Opportunity Rating

The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.

  • Demand: Limited by demographics
  • Need efficient use of low-cost labor
  • Risk: High prices limit consumption

Industries Where Mac-Gray Competes

  • Consumer Services
    • Laundry Facilities & Dry Cleaning Services (primary)
  • Consumer Products Manufacturers
    • Appliances
  • Retail
    • Office Products Retail & Distribution