M6 - Competitors - Hoover's

M6 Competition

Now Viewing M6's competition in: TV Cable, Pay & Broadcast Networks (primary)

Recent Developments

CBS Puts Full-Length Shows on YouTube - CBS will run full-length TV shows from its archive on YouTube, the largest video-sharing website, which both CBS and YouTube hope will boost ad revenue. Ads will run before, during, and after the shows. Many TV networks already run short clips on YouTube. The full-length shows will have a badge to distinguish them from shorter clips and will be available in a new "theatre" mode, according to YouTube.

Ad Spending Expected to Decrease - Total US ad spending, a primary revenue source for TV cable, pay, and broadcast networks, will decline 5.5 percent in 2009 compared to 2008, according to Barclays. Increasing economic weakness and tight credit markets will be the key causes of the decrease. Only Internet and cable TV advertising are expected to increase.

Broadcasters Oppose Expanded Use of Broadcast Spectrum - Four major TV networks and several broadcast industry groups told the FCC that they oppose opening the white-space spectrum, which serves as a buffer between TV channels, for use by a new class of wireless communication devices. ABC, CBS, NBC, and FOX networks say that using the white-space spectrum could interfere with TV broadcasts. Companies including Google, Microsoft, Motorola, and Philips counter that the white-space spectrum would allow the delivery of broadband Internet access to underserved or impoverished regions and improve public safety communications.

Competitive Landscape

Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geography. Small companies can compete effectively with special programming that attracts a targeted audience. Average annual industry revenue per employee is $350,000: broadcast TV averages $257,000 per worker and cable TV about $651,000.

Full Industry Overview For TV Cable, Pay & Broadcast Networks

TV Cable, Pay & Broadcast Networks Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US TV and radio broadcasting is forecast to increase at an annual compounded rate of 4.9 percent between 2008 and 2013.

TV and Radio Broadcasting Growth Steadies

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.