Lorillard Company Description
Newport news provides the best read on Lorillard, the #3 cigarette maker in the US and the nation's oldest continuously operating tobacco firm. Newport, Lorillard's flagship brand, is the #1 menthol cigarette and the second-largest cigarette brand in the US. Newport generates about 91% of Lorillard's sales by volume. Other brands include Kent, Max, Old Gold, Satin, True, and Maverick, its discount brand. Lorillard, which was named Carolina Group until June 2008, accounted for about 22% of sales for former parent company Loews. Loews established Carolina Group in 2002 as a tracking stock for its tobacco holdings and owned 62% of its shares until it spun off Lorillard to Carolina Group and Lowes shareholders.
View the Comprehensive Company Description for Lorillard
The Company Description provides a historical perspective of Lorillard's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Lorillard's evolution in the marketplace.
