Lillian Vernon Company Description
Whether you're decorating a Christmas tree or a dining table, Lillian's your lady. Mail-order and online retailer Lillian Vernon offers thousands of items, including gift, gardening, holiday, household, and kids' products. The company is known for its "personalization" department that offers customers the option to monogram items, such as bags and bath towels, at a reasonable charge. The catalog merchant mails more than 80 million copies of its three catalog titles (Lillian Vernon, Lilly's Kids, and Big Sale) each year. Lillian Vernon filed for Chapter 11 bankruptcy protection in February 2008 after laying off about half its year-round work force; it was acquired by direct marketer Current USA in April 2008.
View the Comprehensive Company Description for Lillian Vernon
The Company Description provides a historical perspective of Lillian Vernon's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Lillian Vernon's evolution in the marketplace.
