Life is good Company Description
Life certainly sounds good for brothers Bert and John Jacobs, who went from living in their van and subsisting on peanut butter and jelly sandwiches to running a $100-million-plus company in just a few short years. The Life is good co-founders sold T-shirts to college students up and down the East Coast before creating the firm's stick-figure mascot, Jake. Life is good got its official start in 1994 and, today, the unconventional company makes casual apparel (T-shirts, lounge pants, boxers) and accessories, caps, backpacks, jewelry, pet gear, and home goods through a handful of company stores, its Web site, and through some 4,500 specialty and sporting goods stores in the US and more than 25 other countries.
View the Comprehensive Company Description for Life is good
The Company Description provides a historical perspective of Life is good's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Life is good's evolution in the marketplace.
