Lexar Company Description
Lexar Media is banking on a digital picture being worth more than a thousand words. The company, a unit of Micron Technology, designs and markets memory cards and connectivity products (USB flash drives) for the digital photography, consumer electronic, and communications markets. Its NAND flash and DRAM memory products are sold under the Lexar and Crucial brand names. Lexar's products (which are made by third parties) are sold mostly in the US (which accounts for more than half of sales), as well as in Japan, Korea, the UK, Europe, and Canada. Customers include retailers, OEMs, and licensees. Lexar has a licensing agreement with Kodak to make and distribute Kodak-branded memory cards.
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The Company Description provides a historical perspective of Lexar's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Lexar's evolution in the marketplace.
