Levi Strauss Company Description
Levi Strauss & Co. (LS&CO.) strives to provide the world's casual workday wardrobe, inside and out. LS&CO., a top maker of brand-name clothing globally, sells jeans and sportswear under the Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries. It also markets men's and women's underwear and loungewear. Levi's jeans -- department store staples -- were once the uniform of American youth, but LS&CO. has been working to reconnect with the niche and expand outside the US. It transformed its product offerings to include wrinkle-free and stain-resistant fabrics used in the making of some of its Levi's and Dockers slacks. The Haas family (relatives of founder Levi Strauss) owns LS&CO.
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The Company Description provides a historical perspective of Levi Strauss's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Levi Strauss's evolution in the marketplace.
