Leo Burnett Company Description
This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett Worldwide has helped create some of the top consumer brands, including Kellogg's Frosted Flakes cereal and its Tony the Tiger icon. It offers creative development and campaign planning services through about 95 offices in almost 85 countries. Its Arc Worldwide subsidiary provides promotional and direct marketing services, as well as multimedia and interactive marketing development. Vigilante acts as an urban marketing firm, while Lápiz Integrated Hispanic Marketing creates campaigns for Spanish-speaking audiences. Leo Burnett is owned by French ad conglomerate Publicis.
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The Company Description provides a historical perspective of Leo Burnett's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Leo Burnett's evolution in the marketplace.
